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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Denniswara, Ade Tyo
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Perilaku Tidak Rasional Keputusan Pembelian pada E-Commerce Shopee Denniswara, Ade Tyo; Junipriansa, Donni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 12 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i12.10189

Abstract

The rapid development of e-commerce in Indonesia has transformed consumer behavior from rational decision-making towards more irrational and emotional tendencies. This study aims to analyze the extent to which irrational behavior, particularly Fear of Missing Out (FOMO) and Herding Behavior, affects purchasing decisions among Shopee consumers in 2025. The research method applied is a descriptive quantitative approach using a Likert scale-based questionnaire as the main instrument. This study is expected to provide insights into the significant role of emotional and social aspects in shaping consumptive and impulsive behavior, as well as contribute to a better understanding of digital consumer behavior.
Co-Authors Donni Junipriansa