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All Journal Psikoborneo : Jurnal Ilmiah Psikologi Journal of Applied Management and Business (JAMB)
Anggraini, Nadiem
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Consumer Loyalty Based on Service Quality and Customer Satisfaction Dini, Fitriara Rahma; Junianto, Mahmud; Nugraha, Yoga Aji; Napitupulu, Rizal Afif A; Putri, Miranda; Anggraini, Nadiem
Journal of Applied Management and Business Vol. 6 No. 2 (2025): Vol. 6, No. 2, December 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v6i2.1280

Abstract

Companies and customers can build strong relationships through customer loyalty, which serves as the main foundation in creating long-term, mutually beneficial relationships. The purpose of this study is to analyze the influence of service quality and customer trust on loyalty. Analyze the influence of service quality, trust, and customer satisfaction on customer loyalty. Analyze the influence of service quality and customer trust through satisfaction on customer loyalty. This study uses a quantitative approach with the research location at PT Pegadaian UPC Palembang Square with a population of 559 people. Furthermore, the research sample was determined to be 85 customers selected using a purposive sampling technique. Research data collection was carried out using a questionnaire. The collected data will be analyzed using multiple regression analysis techniques. The findings in this study are that (i) service quality can positively and significantly influence consumer loyalty, (ii) satisfaction can positively and significantly influence consumer loyalty, (iii) together service quality and satisfaction can positively and significantly influence consumer loyalty. This study aims to provide information and considerations for industrial businesses regarding how to increase consumer loyalty.
Reducing Consumptive Behavior in Adolescents Through Increased Inhibitory Control Jauhari, Hadi; Junianto, Mahmud; Nugraha, Yoga Aji; Lestari, Ayu; Anggraini, Nadiem; Haqqi, Asyrof
Psikoborneo: Jurnal Ilmiah Psikologi Vol 14, No 1 (2026): Psikoborneo: Jurnal Ilmiah Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikoborneo.v14i1.22886

Abstract

Uncontrolled consumptive behavior can lead to wasteful lifestyles and poor financial decision-making abilities. The purpose of this study is to design a game media based on the teachings of neng ning nung nang, test the effectiveness of the game book to increase inhibitory control as an effort to reduce consumptive behavior, and analyze the differences in inhibitory control levels before and after using the developed game book. This study uses a quantitative method with the RnD approach. The RnD approach refers to the concept of Richey and Klein which consists of 3 stages, namely the development stage, internal validity testing, and external validity testing. Testing the effectiveness of the game media uses a quasi-experimental method. This study uses a game-based intervention conducted at SMK Negeri South Sumatra with 25 subjects selected using a purposive sampling technique. Research data collection uses observations and tests designed to determine differences in inhibitory control and in research subjects. The collected data will be analyzed using a paired sample t-test. The results of the study indicate that the designed game book is feasible to be implemented, the game book media is proven to be effective in reducing inhibitory control, and there are significant differences before and after the intervention using the game book.
Co-Authors AYU LESTARI Dini, Fitriara Rahma Haqqi, Asyrof Jauhari, Hadi junianto, mahmud Napitupulu, Rizal Afif A Nugraha, Yoga Aji Putri, Miranda