Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Students´ Journal of Economic and Management
Masazid, 13.05.51.0018
Students' Journal of Economic and Management
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP PROSES KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG DI SEMARANG Masazid, 13.05.51.0018; Sholiha, Euis
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of product quality, price perceptions and promotion of Samsung Mobile purchasing decision process in Semarang. The population in this study is the whole society of Samsung mobile users in Semarang. The number of samples studied is as many as 100 people selected in accordance with the criteria as respondents by using sampling technique purposive sampling. Data collection method used in this research is using questionnaire method filled by respondents. Analytical techniques used in this study are validity test, reability test, multiple linear regression test, model test, simultaneous significant test, hypothesis test. Data processing using SPSS Version 18. The results of this study indicate that product quality, price perception, and promotion have a positive and significant influence on the purchasing decision process.Keywords: product quality, price perception, promotion and purchasing decision process
Co-Authors Euis Sholiha, Euis