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All Journal Jurnal MEBIS (Manajemen dan Bisnis) Economy Bring Ultimate Information All About Development Journal
Fadelan, Nahwani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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How Significant is the Role of Social Media in Driving the Marketing Performance of MSMEs in the F&B? Rahmawati; Tikawati; Bayu, Muhammad; Fadelan, Nahwani; Purwanto, Sayugo Adi; Puspitasari, Lisa; Nurhidayati, Safitri
Jurnal Mebis Vol. 10 No. 2: December 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i2.753

Abstract

This study seeks to investigate the impact of technology resources, managerial support, and halal brand leverage on marketing success, with social media usage acting as a moderating variable. The respondents of this study consisted of 110 micro, small, and medium-sized enterprises (MSMEs) in the food and beverage (F&B) industry from East Kalimantan. Data were collected through an online survey by distributing questionnaires in the form of Google Forms to eligible MSMEs. The collected data were then investigated using descriptive statistics and Partial Least Squares Structural Equation Modelling (PLS-SEM). The hypothesis testing indicates a balanced result: of the six formulated hypotheses, three are substantiated while three are not. Specifically, technological resources and halal brand leverage are found to exert a significant influence on marketing performance, whereas management support does not exhibit a significant effect. The moderating role of social media usage was evident only in the relationship between halal brand leverage and marketing performance. In contrast, social media usage does not operate as a moderator in the relationship between technological resources and marketing performance or between management support and marketing performance. The findings of this study can serve as a basis for providing strategic interventions for MSMEs, enabling them to improve their marketing performance amid intensifying competition.
ANALISIS PERTUMBUHAN DAN EFEKTIVITAS PEMUNGUTAN RETRIBUSI PENGUJIAN KENDARAAN BERMOTOR DI KABUPATEN BERAU: ANALISIS PERTUMBUHAN DAN EFEKTIVITAS PEMUNGUTAN RETRIBUSI PENGUJIAN KENDARAAN BERMOTOR DI KABUPATEN BERAU Fadelan, Nahwani
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v4i2.527

Abstract

Penelitian ini bertujuan untuk mengukur tingkat pertumbuhan dan tingkat efektivitas pemungutan Retribusi Pengujian Kendaraan Bermotor di Kabupaten Berau selama tahun 2013 sampai dengan tahun 2019. Adapun kegunaan dari hasil penelitian ini adalah diperolehnya informasi atau gambaran mengenai tingkat pertumbuhan dan tingkat efektivitas pemungutan Retribusi Pengujian Kendaraan Bermotor di Kabupaten Berau sehingga dapat dijadikan sebagai bahan masukan bagi Pemerintah Kabupaten Berau dalam upaya meningkatkan penerimaan Retribusi Pengujian Kendaraan Bermotor guna mendorong peningkatan PAD darisektor Retribusi Daerah. Hasil penelitian diketahui tingkat pertumbuhan realisasi penerimaan Retribusi Pengujian Kendaraan Bermotor di Kabupaten Berau adalah menunjukkan tren positif dimana secara rata-rata selama tahun 2013 sampai dengan tahun 2019 meningkat sebesar 15,80%. Sedangkan tingkat efektivitas pemungutan Retribusi Pengujian Kendaraan Bermotor selama tahun 2013 sampai dengan tahun 2019 secara rata-rata “Sangat Efektif”dimana rata-rata pencapaiannya 186,46% pertahun. Namun jika kita analisa dilihat dari tahun pertahun tingkat pertumbuhan maupun tingkat efektivitas pemungutannya sangat berfluktuasi atau belum stabil (mengalami naik turun) yang sangat signifikan.
KONTRIBUSI SEKTOR JASA PENDIDIKAN TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) DI KABUPATEN BERAU: KONTRIBUSI SEKTOR JASA PENDIDIKAN TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) DI KABUPATEN BERAU Fadelan, Nahwani
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v6i1.668

Abstract

The purpose of this research is to determine the contribution of the education service sector to the gross regional domestic product in Berau Regency, so that it can assist the Berau Regency government ini making programs and policies in the future. In this study using secondary data or publication data obtained from the Central Bureau of statistics of Berau Regency using data analysis, namely contribution analysis. With data for the 2015-2019 period of Berau Regency. The result of the study show that the contribution of the Education Services Sector to Gross Regional Domestic Product in 2018 shows a higher contribution value than the 2015-period. This is due to changes in the number of school student and other coasts that change every year.
Pengaruh Digital Capability Dan Digital Literacy Terhadap Kinerja UMKM Di Tanjung Redeb Fadelan, Nahwani; Muslimin, Muslimin; Lala, Lala
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v9i1.950

Abstract

This study aims to analyze the influence of digital capability and digital literacy on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Tanjung Redeb. MSMEs play a vital role in the Indonesian economy; however, digitalization presents both challenges and opportunities. A quantitative method was employed by collecting data through questionnaires. The findings reveal that both digital capability and digital literacy significantly affect the performance of MSMEs in Tanjung Redeb. Among the two, digital capability exerts a stronger influence on performance compared to digital literacy. The combined effect of digital capability and digital literacy also shows a significant impact on MSME performance, as evidenced by a significance value of 0.001 (less than 0.05) and a t-value of 5.278 (greater than the t-table value of 1.662). Furthermore, digital literacy independently has a significant effect on MSME performance in Tanjung Redeb, with a significance value of 0.001 and a t-value of 5.328 (also greater than the t-table value of 1.662). Together, digital capability and digital literacy significantly influence the performance of MSMEs in Tanjung Redeb, supported by a significance value of 0.001 (less than 0.05) and an F-value of 53.491 (greater than the F-table value of 3.09).
Co-Authors Bayu, Muhammad Lala, Lala Muslimin Muslimin NURHIDAYATI, SAFITRI Purwanto, Sayugo Adi Puspitasari, Lisa Rahmawati Tikawati