Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Financial, Accounting, and Management Annals of Management and Organization Research
Hassan, Emam Mehede
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Unpacking Brand Imperialism in Bangladesh: Emerging Market Perspective Yeasir Fahim, Ather; Mamun, Abdullah Al; Khushee, Dil Afrooz; Hossain, Arshadul; Chakma, Tozim; Hassan, Emam Mehede
International Journal of Financial, Accounting, and Management Vol. 4 No. 2 (2022): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v4i2.863

Abstract

Purpose: The main purpose of this article is to understand the meaning of counterfeit consumption from less affluent consumers’ perspectives. Methodology A qualitative research process was taken as a means to conduct this study, and the data is collected using an ethnographic and ethnographic approach. An iterative hermeneutic process is followed to analyze the data collected. Results: The study revealed that less affluent people use counterfeit products mainly to reflect abhorrent sentiments toward foreign brands. This abhorrence leads to building resistance and resilience, which is primarily the production of counterfeit products. Limitations: The significance of this research paper can be limited by the respondent sample size, which was not so large for concluding. Moreover, the data were only collected from the respondents of Dhaka City because of its time limitation, which results in making our study narrow. Contribution: This study will help scholars and academicians as well as market researchers to get depth understanding of why counterfeit consumption is acceptable to less affluent consumers. And, this empirical study will also have detailed the perceptions of less affluent customers regarding the consumption of foreign brands. As no prior papers have discussed the different aspects of counterfeit consumption by less affluent consumers, this paper will add new insight into the topic of academia.
Self and counterfeit consumption in emerging markets Tanha, Moutusi; Mahumd, Akib; Sultana, Mahfuza; Chakma, Tozim; Hassan, Emam Mehede; Mabud, Sajid A.; Razon, Md. Ferdous Rahman; parvez, Sheikh Shahanewaz; Joy, Azmol Hossain
Annals of Management and Organization Research Vol. 4 No. 1 (2022): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i1.1325

Abstract

Purpose: This research has focused on independent and interdependent self-concepts of fake self & pretentious consumption in counterfeit consumption. In this research role of self in the case of fake consumption in the emerging market of Bangladesh has been revealed Research methodology: For this study, qualitative research has been undertaken. Ethnographic and netnographic approaches have been used. Twenty in-depth interviews were conducted with the participants. The participants were approximately equal as far as gender was concerned. The participants were between 20-35 years old; 80% were students, and 20% were employed. The snowball sampling technique was used for sample selection. Participants were selected for the final interview after the initial screening to know the pattern of their behavior, preferences, and experience with counterfeit & luxury brands. The Facebook profiles of these participants were studied to find photos, posts, shares, and preferences for counterfeit and luxury brands. Results: The results reveal that consumers feel their missing self, which means they understand they don't have appropriate possessions, and the extended self means a self that is created by external objects, some particular possessions considered as a part of them. As a result, they try to show their imaginary self, which means they try to copy others, but when they fail, they start to show their fake self through counterfeit consumption. Limitations: The research is conducted within Bangladesh only. Contribution: This research has focused on the patrons of the emerging market of Bangladesh. Findings have been revealed through a projective technique using word and picture associations. The iterative hermeneutic method has been used for data analysis. The research results conclude that variation in self affects the inauthentic consumption behaviors of patrons in the emerging market of Bangladesh.
Co-Authors Abdullah Al Mamun Chakma, Tozim Hossain, Arshadul Joy, Azmol Hossain Khushee, Dil Afrooz Mabud, Sajid A. Mahumd, Akib parvez, Sheikh Shahanewaz Razon, Md. Ferdous Rahman Sultana, Mahfuza Tanha, Moutusi Yeasir Fahim, Ather