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All Journal International Journal of Financial, Accounting, and Management
Rahman, Sadia Binte
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Decision Sciences, Operations Research & Management

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An analysis of the perceptions of CSR among Bangladeshi Business School students Ratul, Salim Shadman; Nayma, Jannatul; Rahman, Sadia Binte
International Journal of Financial, Accounting, and Management Vol. 5 No. 1 (2023): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v5i1.1248

Abstract

Purpose: This study explores CSR awareness among the University of Bangladesh students, evaluates perceptions based on socioeconomic and demographic aspects, and considers students' CSR awareness when purchasing a product or applying for a job. Research methodology: First, respondents fill out a questionnaire. The replies are then encoded numerically.  The study examines how demographics affect students' CSR attitudes. Quantitative methods are suitable for determining their relationships. Data must be measured mathematically to determine CSR's effect on student decision-making. Results: The study's findings indicate that students have a solid understanding of corporate social responsibility. Also, age affects perceptions, and educational level influences the majority of perceptions, although gender has no impact on students' perceptions. In addition, students typically do not consider the CSR of a company when they purchase a product from that company or apply for a job with that company. Limitations: The questionnaire method of data collection has various drawbacks. Students may dishonestly answer. Emotional responses and feelings cannot be adequately captured in a survey or questionnaire. The problem of selection bias arises when data is taken from a known individual. There are fewer people in the sample than there are in the population. Contributions: Colleges and universities can better evaluate business courses utilizing the study's results. This study can help government agencies coordinate policy-making. Few studies have examined whether students consider a company's CSR when buying a product or applying for a job. This research comments on that problem.
Understanding the effects of SMS marketing on consumers' attitude and purchase decision: An Empirical study on Bangladesh Nayma, Jannatul; Ratul, Salim Shadman; Rahman, Sadia Binte
International Journal of Financial, Accounting, and Management Vol. 5 No. 2 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v5i2.1445

Abstract

Purpose: Telecom firms and businesses use short message marketing to convey information, advertise their products, and establish customer relationships. This study attempts to understand the effects of SMS marketing on consumer attitudes and purchase decisions from a Bangladeshi perspective. This study extends the Ducoffe model of advertising value (entertainment, informativeness, and irritation) by including two constructs: credibility and personalization. Research methodology: A total of 220 mobile phone users were surveyed using non-probability convenience sampling techniques and data were collected across Dhaka City, Bangladesh. The research model was analyzed using structural equation modeling (SEM). The PLS-SEM (Smart PLS 3.3.9) software was used for path modeling. Before conducting the SEM, this study performed a series of tests to assess the reliability and validity of the data. Results: The findings revealed that informativeness and credibility are the most decisive factors influencing consumer attitudes and purchasing decisions. Limitations: This study neglects privacy concerns, social impact, effort anticipation, and monetary incentives that are crucial to customer attitudes and SMS marketing purchase decisions. This study was conducted using data from a single city in Dhaka, Bangladesh, indicating that the findings are limited to that country's scenario. Contribution: The results of this research provide theoretical contributions to the existing research in this field of study and practical implications for marketing professionals, mobile operators, and third-party service providers in developing appropriate strategies and policies for SMS marketing.
Co-Authors Nayma, Jannatul Ratul, Salim Shadman