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All Journal Management of Zakat and Waqf Journal (MAZAWA)) Al-madinah: Journal of Islamic Civilization
Ravi Abdullah, Mohd Farid
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Formulating Islamic Da‘wah Strategies for Generation Z in Indonesia: a SWOT Analysis Azwar, Azwar; Usman, Abur Hamdi; Ravi Abdullah, Mohd Farid
Al-madinah: Journal of Islamic Civilization Vol. 2 No. 2 (2025): Al-madinah: Journal of Islamic Civilization
Publisher : Pusat Pengkajian dan Pengembangan Islam Jakarta (PPIJ)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70901/5hzczr93

Abstract

This study aims to identify the strengths, weaknesses, opportunities, and threats (SWOT) of Islamic da‘wah targeting Generation Z (Gen-Z) in Indonesia, focusing on the formulation of innovative and adaptive strategies. Employing a qualitative descriptive-analytical method, the research draws on participatory observation and document analysis. The findings show that Islamic da‘wah has significant strengths in adapting to digital platforms such as social media and video-sharing apps, with visually engaging content that resonates with Gen-Z. Community-based approaches also foster emotional engagement with Islamic values. However, weaknesses remain, including limited digital literacy among preachers and the lack of structured, consistent content. Conventional da‘wah models are often too formal, making them less appealing to Gen-Z’s preference for interactive and expressive communication. Opportunities lie in the expansive reach of digital media and Gen-Z’s growing interest in social and global issues. Da‘wah that promotes values like justice, compassion, and social responsibility aligns with Gen-Z’s concerns. Nevertheless, several threats challenge the effectiveness of da‘wah, including the unregulated flow of online information, exposure to misleading or radical content, and the influence of pop culture and hedonism, which can fuel skepticism toward religious symbols. Social polarization further necessitates inclusive and non-dogmatic approaches. The study concludes that effective da‘wah strategies should strengthen digital competencies among da'i, develop structured content, and align messaging with Gen-Z’s digital culture while emphasizing Islam’s universal values. A strategic, contextual approach is essential for ensuring that Islamic da‘wah remains relevant, engaging, and impactful for Gen-Z.
A Triple Helix Approach to Prioritizing Key Problems in Zakat Performance: An Analytic Network Process Study from South Sulawesi Azwar, Azwar; Usman, Abur Hamdi; Ravi Abdullah, Mohd Farid
Management of Zakat and Waqf Journal (MAZAWA) Vol. 8 No. 1 (2026): Management of Zakat and Waqf Journal (MAZAWA)
Publisher : Universitas Islam Negeri Sunan Ampel Sunan Ampel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/mzw.2026.8.1.50-82

Abstract

Zakat holds substantial potential as an Islamic social finance instrument for poverty alleviation and inclusive economic development; however, its performance in many regions remains   constrained not only by governance inefficiencies but also by limitations in how zakat management problems are identified and analyzed. Existing studies often rely on partial, single-actor, or linear approaches that fail to capture the complex interdependencies among stakeholders, resulting in less accurate prioritization of key issues. This limitation necessitates a more integrative and multi-actor analytical framework. Grounded in the Triple Helix framework, this study conceptualizes zakat governance as an interactive system involving experts (academia), regulators (government), and practitioners (zakat institutions). The study aims to identify and prioritize key problems affecting zakat performance in South Sulawesi by integrating these multi-actor perspectives within a structured decision-making model. This study employs the Analytic Network Process (ANP) to capture the interdependencies among problem clusters across institutional, community, and government dimensions. The results indicate that institutional problems constitute the most critical constraint to zakat performance, followed by government and community problems. Key institutional bottlenecks include weak governance, inadequate service quality, and low transparency and accountability. At the community level, low public zakat literacy emerges as the dominant barrier, while the absence of integrated data systems and weak local government support represent major governmental constraints. The findings imply that improving zakat performance requires coordinated and sequenced reforms encompassing regulatory coherence, institutional governance strengthening, and community engagement.
Co-Authors Azwar Azwar Usman, Abur Hamdi