Nur Afif Jalaludin
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Pengaruh Promosi Dan Pengetahuan Terhadap Minat Melakukan Transaksi di Bank Syariah Nur Afif Jalaludin; Purwanto, Tinggal; Aswin
Al Rikaz: Jurnal Ekonomi Syariah Vol 4 No 1 (2025): Al Rikaz: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/rikaz.v4i1.15531

Abstract

This study aims to determine the influence of promotion and knowledge on the interest of women from recitation groups in Kelapa District to conduct transactions at Islamic Banks. The type of research used is quantitative research with a sample of 161 respondents. With the data measurement technique using the Likert scale. The data was processed through the SPSS program version 25.0 with multiple linear regression analysis techniques. The research results show that: 1) Promotion partially affects the interest in conducting transactions at Islamic Banks with a t-calculated value (7.407) < t-table (1.654) or a significance value of 0.000 < 0.01. 2) Knowledge partially affects the interest in conducting transactions at Islamic Banks with a t-calculated value (3.268) > t-table (1.654) and a significance value of 0.000 < 0.01.