Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Mandiri: Jurnal Akuntansi dan Keuangan
Asih, Lilik Suci
Unknown Affiliation
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Transformasi UMKM Desa Manggungsari melalui Pemasaran Kreatif, Digitalisasi, dan Legalitas Sudiarti, Sri; Khodijah, Amalia Siti; Asih, Lilik Suci; Nurjanah, Wulan Zahra; Romalah, Iis; Husni, Nurul Fauziah; Aulya, Surya Ardiansyah; Mulyana, Yayan; Karlina, Leni
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1267

Abstract

This community service program aims to empower MSMEs in Manggungsari Village by strengthening creative marketing, digitalization, and business legality. The main problems faced by partner MSMEs include limited branding strategies, low digital literacy, and lack of business legality. The method applied was a participatory approach consisting of planning, action, observation, and reflection stages. The results indicate improvements in product identity through logo and packaging designs, market expansion through Google Maps mapping and online store creation, and business legality with 24 enterprises obtaining Business Identification Numbers (NIB) and 2 enterprises receiving halal certification. Challenges encountered include limited devices, unstable internet connectivity, and technical barriers in the legalization process. Overall, this program successfully enhanced awareness, skills, and formal legality of MSMEs in Manggungsari Village, providing a foundation for more professional and sustainable business development.
Pengaruh Kepercayaan Platform E-Commerce dan Persepsi Orisinalitas Terhadap Frekuensi Pembelian Kosmetik Online Asih, Lilik Suci; Rahayu, Isyana
Mandiri : Jurnal Akuntansi dan Keuangan Vol. 5 No. 1 (2026): Februari - Mei 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jak.v5i1.1514

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan pada platform e-commerce dan persepsi orisinalitas terhadap frekuensi pembelian kosmetik online pada pengguna Tokopedia di Kabupaten Tasikmalaya. Latar belakang penelitian ini didasarkan pada meningkatnya penggunaan e-commerce yang belum sepenuhnya diikuti oleh konsistensi pembelian ulang, serta adanya kekhawatiran terkait keamanan transaksi dan keaslian produk. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa kepercayaan terhadap platform dan persepsi orisinalitas memiliki pengaruh positif dan signifikan terhadap frekuensi pembelian, baik secara parsial maupun simultan. Kedua variabel tersebut terbukti memberikan kontribusi dalam mendorong perilaku pembelian ulang konsumen, meskipun masih terdapat faktor lain di luar penelitian yang turut memengaruhi. Temuan ini menegaskan pentingnya peningkatan kepercayaan serta jaminan keaslian produk sebagai strategi utama dalam meningkatkan frekuensi pembelian konsumen.   This study aims to analyze the influence of trust in e-commerce platforms and perceived product authenticity on the frequency of online cosmetic purchases among users of Tokopedia in Tasikmalaya Regency. The study is motivated by the increasing use of e-commerce, which is not always followed by consistent repeat purchases, as well as concerns regarding transaction security and product authenticity. A quantitative approach was employed using a survey method involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression. The results indicate that both platform trust and perceived authenticity have a positive and significant effect on purchase frequency, both partially and simultaneously. These variables contribute to encouraging repeat purchasing behavior, although other factors beyond this study also play a role. The findings highlight the importance of enhancing trust and ensuring product authenticity as key strategies to increase consumer purchase frequency.
Co-Authors Aulya, Surya Ardiansyah Husni, Nurul Fauziah Isyana Rahayu, Isyana Karlina, Leni Khodijah, Amalia Siti Nurjanah, Wulan Zahra Romalah, Iis sri sudiarti