Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Students´ Journal of Economic and Management
Dwi Rita Pangestuti, 14.05.51.0118
Students' Journal of Economic and Management
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN WAROENG SPESIAL SAMBAL “SS” CABANG SAMPANGAN Dwi Rita Pangestuti, 14.05.51.0118; Liana, Lie
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test and analyze the effect of product quality, price and quality of service to customer satisfaction on Waroeng Special Sambal branch Sampangan. Analyzer used multiple regression, as for to test hypothesis using t test. Data collection through questionnaires with measurements using Likert scale 5 (five) alternative answers. The object of research on Waroeng Special Sambal "SS" branch Sampangan, with the number of samples 100 respondents by using sampling technique non probability sampling with purposive sampling collection method. The results showed that: The quality of the product has a positive and significant impact on customer satisfaction Price affects negatif and not significant to customer satisfaction Service quality has a positive and significant effect on customer satisfactio Keywords : Product Quality, Price, Service Quality, Customer Satisfaction
Co-Authors Lie Liana .