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Atarezcha Pangruruk, Thesya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Other

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Pengaruh Harga Pelayanan Dan Keselamatan Terhadap Tingkat Kepuasan Mahasiswa Dalam Menggunakan Ojek Online Aulia, Nabila; Afif Nurdiansyah, Mochamad; Shalihatunnisa, Shalihatunnisa; Christian, Diego; Angeline Seru, Indra; Sifriyani, Sifriyani; Wanti Wulan Sari, Nariza; Yuniarti, Desi; Atarezcha Pangruruk, Thesya; Nadhilah Widyaningrum, Erlyne
EKSPONENSIAL Vol. 16 No. 2 (2025): Jurnal Eksponensial
Publisher : Program Studi Statistika FMIPA Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/fp39ng21

Abstract

This study aims to analyze the influence of price, service, and safety on the level of satisfaction of FMIPA students at Mulawarman University in using online motorcycle taxi services (Gojek). This study uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). A sample of 100 students was obtained through accidental sampling. The variables studied include price, service, safety, and customer satisfaction, each measured by several indicators. The analysis results indicate that the three independent variables (price, service, and safety) have a positive and significant effect on student satisfaction, with safety being the most dominant factor. The R-square value of 0.669 indicates that the model explains 66.9% of the variability in student satisfaction. Validity and reliability tests show that all constructs meet the model's validity criteria. This study suggests that online ride-hailing service providers should prioritize safety aspects, accompanied by improvements in service quality and reasonable price adjustments to enhance user satisfaction.
Penerapan Metode SEM-PLS pada Kepuasan Pengguna Aplikasi Instagram Tamba, Felicia Joy Rotua; Nasywa, Syarifah; Salsabila, Adellia; Khoiruddin, Ahmad Zulfikar; Tandi Kala, Ezra Alfrianto; Sifriyani, Sifriyani; Sari, Nariza Wanti Wulan; Yuniarti, Desi; Nadhilah Widyaningrum, Erlyne; Atarezcha Pangruruk, Thesya
EKSPONENSIAL Vol. 16 No. 2 (2025): Jurnal Eksponensial
Publisher : Program Studi Statistika FMIPA Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/a8agna87

Abstract

Social media platforms, particularly Instagram, have emerged as widely utilized channels among diverse user groups, including university students, for information sharing, social interaction, and entertainment purposes. The study seeks to analyze how Instagram quality, perceived benefits, and social interaction contribute to user satisfaction and loyalty within the FMIPA community at Mulawarman University.  The SmartPLS 3.0 software facilitates the use of the Structural Equation Modelling technique based on Partial Least Squares (SEM-PLS) in this investigation.  The results show that each of the three independent factors significantly and favourably affects user pleasure, which in turn significantly boosts customer loyalty. The R-square values of 0.685 for satisfaction and 0.655 for loyalty suggest that the proposed model adequately explains the relationships among the variables. Furthermore, all measurement indicators were confirmed to be both valid and reliable. In conclusion, the study demonstrates that users’ positive perceptions of Instagram’s quality, benefits, and social interaction contribute to enhanced satisfaction and foster greater loyalty toward the platform.
Co-Authors Afif Nurdiansyah, Mochamad Angeline Seru, Indra Aulia, Nabila Christian, Diego Erlyne Nadhilah Widyaningrum Khoiruddin, Ahmad Zulfikar Nariza Wanti Wulan Sari Nasywa, Syarifah Salsabila, Adellia Shalihatunnisa, Shalihatunnisa Sifriyani, Sifriyani Tamba, Felicia Joy Rotua Tandi Kala, Ezra Alfrianto Yuniarti, Desi