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PEMANFAATAN MEDIA SOSIAL OLEH MAHASISWA SISTEM INFORMASI UNTUK MENUMBUHKAN NASIONALISME DI ERA DIGITA Arribe, Edo; Fauzan, Wahyu; Abdussalam, Rafiq; Fazilla, Rahma Muti; Pratama, Dzaky Medlin
Jurnal Netnografi Komunikasi Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i2.104

Abstract

The development of digital technology has shifted how young people express national identity, especially among students. This study aims to examine how Information Systems students at Universitas Muhammadiyah Riau use social media, particularly TikTok, to promote nationalism. A qualitative, descriptive-exploratory approach was used, with data collected through observation, interviews, open questionnaires, and documentation. The findings indicate that students are not just consumers but also creators of nationalistic content on social media. They express national pride through local culture content, patriotic hashtags, and historical commemorations. Influencing factors include digital literacy, social environment, global culture, and institutional support. The study concludes that social media plays a strategic role in forming digital nationalism that is adaptive, symbolic, and relevant for the youth in the digital age.