Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan
Sitorus, Risky Manuntun Agus Pranata
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Harga terhadap Tingkat Penjualan Tiket pada Makmur/Halmera (Analisis SWOT) Sitorus, Risky Manuntun Agus Pranata; Sitanggang, Eva Rianty Angelina; Edward A. Lbn. Raja
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5972

Abstract

This study aims to analyze the effect of price on ticket sales at PT. Makmur/Halmahera using the SWOT analysis method. PT. Makmur/Halmahera faces price competition from competitors offering cheaper tickets, as well as limitations in adapting to online ticketing technology. Ticket sales data from April, May, and June 2024 were analyzed to evaluate sales fluctuations. The results showed that the premium pricing strategy of Rp215,000 per ticket created a perception of high quality but was less attractive to price-sensitive customers. In addition, the significant decline in sales 43.8% from April to May and 7.85% from May to June—indicates the need for innovation in services and promotional strategies. The SWOT analysis identified strengths such as service quality and company reputation, weaknesses in pricing and lack of innovation, opportunities to improve digital services, and threats from intense competition. Recommendations include developing an online ticketing system, improving service quality, and implementing aggressive digital promotions to enhance competitiveness and maintain customer loyalty.
Co-Authors Edward A. Lbn. Raja Eva Rianty Angelina Sitanggang*