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All Journal Eduvest - Journal of Universal Studies
Larasshanti Jelantik, I Gusti Ayu Agung Istri Dinda
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An Integrative TPB-SCCT Analysis of Generation Z’s Intention in Continuing Family Business: A Qualitative Study in a Private University Larasshanti Jelantik, I Gusti Ayu Agung Istri Dinda
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52465

Abstract

This study aims to explore the entrepreneurial intention of Generation Z students to continue their family businesses, focusing on the underlying cognitive and motivational factors that shape these intentions. A qualitative research design was adopted, employing in-depth interviews with eight generation Z undergraduates’ students from Universitas Pendidikan Nasional (Undiknas), Bali. Respondents were selected through purposive sampling and met specific criteria. The study integrates Theory of Planned Behavior (TPB) and Social Cognitive Career Theory (SCCT) as dual theoretical lenses. Data were analyzed using Mayring’s content analysis to identify recurring themes and theoretical linkages. The finding reveals three key themes influencing Gen Z students’ intention: family influence, economic and perceived benefit, and intrinsic factors. This study also discovers the communication process is a factor that support the intention toward entrepreneurship. The integration of TPB and SCCT provides multidimensional understanding the cognitive evaluations and motivational belief interact in shaping entrepreneurial intentions. Although conducted in Bali, this study did not deeply examine the influence of Balinese cultural values, suggesting an opportunity for future research to incorporate cultural dimension into family business succession studies.
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