Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Students´ Journal of Economic and Management
Nursila Amita Nirwi, 14.05.51.0164
Students' Journal of Economic and Management
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CITRA MEREK, PERSEPSI HARGA, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET PENERBANGAN DOMESTIK RUTE SEMARANG – DENPASAR DI PT GARUDA INDONESIA (Persero) Tbk BRANCH OFFICE SEMARANG Nursila Amita Nirwi, 14.05.51.0164
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study examines the effect of brand image, price perception, promotion on purchase decisions. This research was conducted at the Garuda Indonesia Branch Office Semarang. The population used in this research is the consumer who ever use Garuda Indonesia flight services who domiciled or the cirizens of Semarang City. The sampling method used non probability sampling. Relationship or influence between variable is described by using multiple regression analysis. Data analysis using SPSS (Statistical for Social Science). Based on results showed that the brand image, price perception, promotion has positive effect and significant to the purchase decisions. Keyword : Brand Image, Price Perception, Promotion, and Purchase Decisions.
Co-Authors