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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Socius: Social Sciences Research Journal
Felicia, Sheren
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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THE INFLUENCE OF BEAUTY INFLUENCERS AND ONLINE CUSTOMER REVIEWS ON PURCHASE INTENTION OF D’ALBA PRODUCTS IN PALEMBANG CITY Cia, Lienny; Florensia, Clarisa; Felicia, Sheren
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3115

Abstract

This study investigates the influence of Beauty Influencers (X1) and Customer Reviews (X2) on the Purchase Intention (Y) of d'Alba products in Palembang. A quantitative approach was employed, using structured questionnaires to collect clear and measurable insights into consumer behavior. Respondents were chosen through purposive sampling to ensure that participants were familiar with d'Alba products and actively engaged with the digital platforms where the brand is promoted. The data underwent multiple stages of analysis. Initially, validity and reliability tests confirmed the accuracy and consistency of the measurement instruments. Classical assumption tests, including normality, multicollinearity, and heteroscedasticity checks, were performed to ensure the regression model met all statistical requirements. Multiple linear regression analysis was applied to examine the extent to which Beauty Influencers and Customer Reviews affect purchase intention. T-tests assessed the significance of each independent variable, while the coefficient of determination (R²) measured the proportion of variation in purchase intention explained by these variables. The findings demonstrate that both Beauty Influencers and Customer Reviews have a positive and significant effect on consumers’ purchase intentions for d'Alba products in Palembang. This highlights the crucial role of digital marketing and peer feedback in shaping modern purchasing decisions.
Analisis Fluktuasi Nilai Tukar dan Suku Bunga Terhadap Harga Saham Sektor Pertambangan di Indonesia Martin, Alnov; Roeytashya, Jasica; Felicia, Sheren; Florensia, Erika
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 6 (2026): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18102920

Abstract

Stock prices in Indonesia’s mining sector are strongly influenced by macroeconomic factors, particularly the exchange rate of the Indonesian rupiah against the United States dollar (USD/IDR) and the benchmark interest rate set by Bank Indonesia (the BI 7-Day Reverse Repo Rate). Exchange rate fluctuations have the potential to increase foreign exchange risk for export-oriented mining companies, while changes in interest rates can affect the cost of capital and investment decisions. This study aims to analyze the impact of exchange rate and interest rate fluctuations on the stock prices of mining sector companies listed on the Indonesia Stock Exchange. The data used consist of monthly secondary data for the period 2020–2024 obtained from Bank Indonesia, the Indonesia Stock Exchange, and Statistics Indonesia. The research method employed is multiple linear regression with classical assumption tests to examine the relationship between the independent variables (exchange rate and interest rate) and the dependent variable (mining sector stock prices). The results of this study are expected to provide a theoretical contribution to the development of capital market literature, as well as practical considerations for investors and policymakers in formulating investment strategies in the mining sector.
Co-Authors Cia, Lienny Florensia, Clarisa Florensia, Erika Martin, Alnov Roeytashya, Jasica