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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Astuti, Linda Tri
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA DAN PEMANFAATAN MEDIA PROMOSI PADA UMKM AHYA FOOD DAN AQILA SNACK Astuti, Linda Tri
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 06 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i06.1848

Abstract

This community service program aims to enhance the financial management skills of MSME actors and their ability to utilize digital promotion strategies. The activity was conducted in response to the low awareness of simple financial reporting and the limited use of digital promotional media among business owners. Assistance was provided to two partners, Ahya Food and Aqila Snack, through initial interviews, educational sessions, financial record-keeping practice, and training on WhatsApp Business and promotional banner design. The results indicate significant improvements in partners’ ability to record transactions systematically and use WhatsApp Business as a communication and promotional tool. Partners also gained a better understanding of the role of visual media, such as banners, in strengthening brand identity and attracting customers. Overall, the program contributed positively to improving professionalism, promotional efficiency, and the competitiveness of MSMEs. These findings highlight that structured assistance can strengthen the independence and sustainability of small businesses in the community.
KEPUTUSAN INVESTASI, PENDANAAN DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN SUB SEKTOR FOOD AND BEVERAGE 2021-2023 Astuti, Linda Tri; Wafa, Zaenal
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6597

Abstract

Penelitian ini bertujuan untuk menelaah pengaruh keputusan investasi, pendanaan dan kebijakan dividen terhadap nilai perusahaan pada industri food and beverage yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2021–2023. Nilai perusahaan diukur menggunakan rasio Price to Book Value (PBV) sebagai variabel dependen, sedangkan Price Earnings Ratio (PER), Debt to Equity Ratio (DER), dan Dividend Payout Ratio (DPR) digunakan masing-masing sebagai proksi dari kebijakan investasi, pendanaan, dan dividen. Metode penelitian yang diterapkan adalah pendekatan kuantitatif dengan memanfaatkan data sekunder yang bersumber dari laporan keuangan tahunan perusahaan. Teknik pengambilan sampel menggunakan purposive sampling yang menghasilkan 75 observasi dari 25 perusahaan. Analisis data dilakukan dengan regresi linier berganda, disertai dengan pengujian asumsi klasik yang mencakup autokorelasi, normalitas, heteroskedastisitas, dan multikolinearitas. Hasil penelitian menunjukkan bahwa kebijakan investasi, pendanaan, dan dividen secara simultan berpengaruh signifikan terhadap nilai perusahaan. Secara statistik, hasil ini mendukung hipotesis bahwa investor memanfaatkan informasi terkait keputusan keuangan manajemen untuk menilai kinerja dan prospek masa depan perusahaan. dan masa depan perusahaan.
Co-Authors Wafa, Zaenal