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All Journal Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Dian Novita Kristiyani
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Agriculture, Biological Sciences & Forestry Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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Pemberdayaan Pengelola Wisata Sitalang Mewujudkan Pariwisata Berbasis Potensi Lokal: Pengabdian Lasti Nur Satiani; Dian Novita Kristiyani; Rini Kartika Hudiono
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

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Abstract

Kegiatan pengabdian kepada Masyarakat ini di laksanakan di desa Wisata Sitalang, Kelurahan Kauman Kidul, Kecamatan Sidorejo, Kota Salatiga. Desa Wisata Sitalang ini memiliki potensi yang besar berupa pasar tiban, susur Sungai, fun jeep, outbond, camping ground, produk UMKM lokal dan juga agrowisata. Akan tetapi pengelola desa wisata ini menghadapi berbagai kendala diantaranya masih lemahnya tata Kelola kelembagaan, masih kurangnya kapasitas sumber daya manusia (SDM), keterbatasan strategi pemasaran dan juga promosi. Kegiatan pengabdian Masyarakat ini bertujuan untuk memberdayakan kelompom sadar wisata (pokdarwis) Sitalang agar memiliki kemampuan mengelola desa wsiata secara berkelanjutan. Selai itu juga untuk meningkatkan kapasitas SDM pengelola desa Wisata dan juga mendampingi dalam Menyusun perencanaan aksi strategis. Metode yang digunakan dalam kegiatan pengabdian kepada masyakat ini meliputi pelatihan pendampingan serta Focus Group Discussion (FGD). Hasil dari kegiatan pengabdian Masyarakat ini menunjukkan adanya peningkatan pemahaman pengelola mengenai tata Kelola destinasi, dan peningkatan SDM serta adanya perencanaan penyusunan aksi strategis. Dengan demikian, kegiatan pengabdian ini memberikan kontribusi terhadap penguatan kelembagaan, peningkatan kapasitas SDM dan keberlanjutan desa wisata sitalang berbasis Masyarakat.
Capacity Building UMKM Pendukung Area Wisata Museum Kereta Api Ambarawa Satiani, Lasti; Dian Novita Kristiyani
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025)
Publisher : Universitas Kristen Satya Wacana Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/jms.v5i32025p312-322

Abstract

Capacity building of MSME partners in tourist areas is one of the essential things in improving services in tourist areas. The Ambarawa Railway Museum must pay attention to the governance of MSME partners in the museum area. The management of the Ambarawa Railway Museum is trying to organize MSMEs to provide good service to tourists. MSME partners still face many obstacles in running their businesses, such as limitations in marketing, service, product innovation, communication skills, product selection, and marketing strategies. The purpose of this community service is to provide increased capacity for MSME partners related to entrepreneurship and excellent service. This activity was carried out on December 11-12, 2024. This capacity increase can improve the understanding and capacity of MSME partners at the Ambarawa Railway Museum and answer the challenges of partners. With this activity, the recommendation given for the next activity is assistance from the capacity-building activities that have been carried out so that MSME partners in the tourist area can support the running of tourism activities at the Ambarawa Railway Museum.
Co-Authors Lasti Nur Satiani Rini Kartika Hudiono Satiani, Lasti