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All Journal Jurnal Ilmiah Multidisiplin Indonesia Journal Serambi Engineering (JSE)
Arieviana Ayu Laksmi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Physics

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A Content Analysis of the TikTok Account @amiirahanugrah: The Representation of Halal Food at 7-Eleven Stores in Thailand Mochammad Abdul Machfud; Asidigisianti Surya Patria; Abdul Hafidz; Nova Kristiana; Arieviana Ayu Laksmi; Yunia Dwie Nurcahyanie; David Nugroho
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 12 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), December 2025
Publisher : Sean Institute

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The rise of TikTok is particularly relevant in the food industry, where engaging visual content communicates product appeal. This study analyzes how halal food is represented in the TikTok account @amiirahanugrah, specifically regarding 7-Eleven Thailand products. The purpose is to identify the main themes and strategies used in presenting halal food. Using qualitative content analysis on three selected videos, the study reveals that the creator effectively acts as a "micro-halal ambassador" by integrating Islamic values into lifestyle content. The main findings indicate that halal perception is co-constructed through three key strategies: (1) the use of verbal religious expressions (e.g., Bismillah, Alhamdulillah) in non-ritual contexts; (2) visual transparency by displaying halal logos and ingredients; and (3) the demonstration of Islamic etiquette (adab) such as handwashing. Furthermore, audience analysis shows a mechanism of "social halal validation," where followers rely on trust in the creator's consistent persona and emotional tone rather than demanding formal verification, thereby effectively promoting cross-cultural halal tourism.
Understanding Material Allowance as a Systemic Issue in Garment Manufacturing: An Activity-on-Arrow Case Study Elvi Armadani; Ragil Alghifari Sendin; Chindy Elsanna Revadi; Arieviana Ayu Laksmi; Alek Topan Lubis; Hilmana Radhia Putera
Jurnal Serambi Engineering Vol. 11 No. 1 (2026): Januari 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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The garment manufacturing industry is required to maintain high production efficiency while meeting strict buyer specifications, particularly in make-to-order export-oriented operations. One recurring challenge in garment production is material allowance, which refers to excess material usage beyond planned requirements and may increase production costs while reducing resource efficiency. This study aims to analyze production business processes and identify factors contributing to material allowance in the manufacturing of Tommy Hilfiger products at PT XYZ, an export-oriented garment company in Indonesia. This research adopts a descriptive qualitative approach by applying the Activity-on-Arrow (AOA) method to map activity sequences and interdepartmental relationships across the production workflow. Primary data were collected through direct observation and semi-structured interviews, while secondary data were obtained from internal company documents and material usage records. Quantitative analysis of raw material consumption was conducted across three production seasons—Fall 2021, Pre-Spring 2022, and Spring 2022. A fishbone diagram was used to analyze the root causes of material allowance. The results show that material allowance consistently occurred at approximately 2% across all observed production seasons. AOA-based analysis identifies cutting and sewing processes as critical stages where rework and quality deviations frequently arise. Human-related factors and method-related issues were found to be the primary contributors to material allowance. These findings highlight the importance of improving process coordination, quality control, and operator management to reduce material allowance and enhance production efficiency.
Visual Design and Digital Storytelling Innovation in Strengthening Brand Identity and Product Appeal for Local Culinary Businesses Wulandari, Indah; Arieviana Ayu Laksmi; Nova Kristiana; Nanda Nini Anggalih; Bayu Nurwicaksono; Riyan Febriansyah; Dzikry Fakhrullah
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 02 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), February 2026
Publisher : Sean Institute

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This study examines the challenges of competition and digital adaptation faced by local Micro, Small, and Medium Enterprises (MSMEs) in the digital era, focusing on Salad Taza, a culinary MSME in Kediri City. MSMEs play a vital role in the Indonesian economy but often encounter obstacles in marketing, branding, and technological adaptation, especially in the digital realm. The objective of this research is to design and implement a rebranding strategy and digital promotional media through creative content to enhance the competitiveness of Salad Taza MSME. The Participatory Action Research (PAR) method was employed, involving active collaboration with the partner through stages of problem identification, intervention design and implementation (including visual design and digital storytelling training), continuous observation, and participatory reflection and evaluation. The activity results indicate that brand identity updates and optimization of digital content (photos/videos, storytelling) using simple applications (Canva, CapCut) significantly improved Salad Taza's brand awareness and independent promotional capabilities. Social media optimization with a content calendar and relevant keyword usage also contributed to enhanced marketing effectiveness. The implementation of this strategy not only has the potential to increase sales conversion and customer loyalty but also strengthens the MSME's position in a competitive market, demonstrating an effective university-based MSME empowerment model.
Co-Authors Abdul Hafidz Alek Topan Lubis Asidigisianti Surya Patria Bayu Nurwicaksono Chindy Elsanna Revadi David Nugroho Dzikry Fakhrullah Elvi Armadani Hilmana Radhia Putera Indah Wulandari Mochammad Abdul Machfud Nanda Nini Anggalih NOVA KRISTIANA Ragil Alghifari Sendin Riyan Febriansyah Yunia Dwie Nurchayanie