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All Journal Jurnal Ilmiah Multidisiplin Indonesia Serambi Engineering
Arieviana Ayu Laksmi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Energy Engineering Environmental Science Industrial & Manufacturing Engineering Physics

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A Content Analysis of the TikTok Account @amiirahanugrah: The Representation of Halal Food at 7-Eleven Stores in Thailand Mochammad Abdul Machfud; Asidigisianti Surya Patria; Abdul Hafidz; Nova Kristiana; Arieviana Ayu Laksmi; Yunia Dwie Nurcahyanie; David Nugroho
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 12 (2025): Jim-id, December 2025
Publisher : Sean Institute

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The rise of TikTok is particularly relevant in the food industry, where engaging visual content communicates product appeal. This study analyzes how halal food is represented in the TikTok account @amiirahanugrah, specifically regarding 7-Eleven Thailand products. The purpose is to identify the main themes and strategies used in presenting halal food. Using qualitative content analysis on three selected videos, the study reveals that the creator effectively acts as a "micro-halal ambassador" by integrating Islamic values into lifestyle content. The main findings indicate that halal perception is co-constructed through three key strategies: (1) the use of verbal religious expressions (e.g., Bismillah, Alhamdulillah) in non-ritual contexts; (2) visual transparency by displaying halal logos and ingredients; and (3) the demonstration of Islamic etiquette (adab) such as handwashing. Furthermore, audience analysis shows a mechanism of "social halal validation," where followers rely on trust in the creator's consistent persona and emotional tone rather than demanding formal verification, thereby effectively promoting cross-cultural halal tourism.
Understanding Material Allowance as a Systemic Issue in Garment Manufacturing: An Activity-on-Arrow Case Study Elvi Armadani; Ragil Alghifari Sendin; Chindy Elsanna Revadi; Arieviana Ayu Laksmi; Alek Topan Lubis; Hilmana Radhia Putera
Jurnal Serambi Engineering Vol. 11 No. 1 (2026): Januari 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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The garment manufacturing industry is required to maintain high production efficiency while meeting strict buyer specifications, particularly in make-to-order export-oriented operations. One recurring challenge in garment production is material allowance, which refers to excess material usage beyond planned requirements and may increase production costs while reducing resource efficiency. This study aims to analyze production business processes and identify factors contributing to material allowance in the manufacturing of Tommy Hilfiger products at PT XYZ, an export-oriented garment company in Indonesia. This research adopts a descriptive qualitative approach by applying the Activity-on-Arrow (AOA) method to map activity sequences and interdepartmental relationships across the production workflow. Primary data were collected through direct observation and semi-structured interviews, while secondary data were obtained from internal company documents and material usage records. Quantitative analysis of raw material consumption was conducted across three production seasons—Fall 2021, Pre-Spring 2022, and Spring 2022. A fishbone diagram was used to analyze the root causes of material allowance. The results show that material allowance consistently occurred at approximately 2% across all observed production seasons. AOA-based analysis identifies cutting and sewing processes as critical stages where rework and quality deviations frequently arise. Human-related factors and method-related issues were found to be the primary contributors to material allowance. These findings highlight the importance of improving process coordination, quality control, and operator management to reduce material allowance and enhance production efficiency.
Co-Authors Abdul Hafidz Alek Topan Lubis Asidigisianti Surya Patria Chindy Elsanna Revadi David Nugroho Elvi Armadani Hilmana Radhia Putera Mochammad Abdul Machfud NOVA KRISTIANA Ragil Alghifari Sendin Yunia Dwie Nurchayanie