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All Journal Jurnal Bisnis Hospitaliti
Suryana, Lazio Allesandro
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Decision Sciences, Operations Research & Management

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Pengaruh PENGARUH FASILITAS DAN HARGA TERHADAP MINAT KUNJUNGAN WISATAWAN PADA WISATA BINAR ALAM VIEW DI KABUPATEN GARUT: Fasilitas, Harga, Minat Kunjungan Wisawatan, Objek Wisata Binar Alam View Suryana, Lazio Allesandro; Adiatma, Dani
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.1918

Abstract

Facilities and price are among the key factors that influence public interest in a tourist destination. This study aims to analyze the influence of facilities and price on tourists' visiting interest at Binar Alam View, a tourism destination in Garut Regency. The research employed a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to 30 visitors at the site. The results showed that facilities had a positive and significant influence on visiting interest, while price did not have a significant effect. Simultaneously, both variables significantly influenced visiting interest with a coefficient of determination of 45.2%. These findings indicate that the quality of facilities is the primary factor affecting tourists' intention to visit, while price tends to be a secondary consideration as long as it is perceived as fair.
Co-Authors Adiatma, Dani