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All Journal Jingji: Jurnal Ekonomi, Bisnis dan Manajemen
Dwi Rizky Febian, Faridatun Najiyah, Nursamsi
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Religion Economics, Econometrics & Finance

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UTILIZING SHOPEE E-COMMERCE AS A STRATEGY TO IMPROVE ONLINE MARKETING Dwi Rizky Febian, Faridatun Najiyah, Nursamsi
JINGJI : Jurnal Ekonomi, Bisnis dan Manajemen Vol. 1 No. 1 (2022): JINGJI - Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : STAI AL-HIDAYAT Lasem

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Abstract

This research aims to analyze the use of Shopee e-commerce as a strategy to improve marketing.The research object is Gerai Busana Nibras House Bojonegoro. This research uses a qualitativeresearch approach, with data collection procedures: interviews, observation and documentation.The research results are through analysis of four marketing concepts known as 4P or marketingmix, product, price, place and promotion. Product, the Nibras House Bojonegoro outlet sellsMuslim fashion products and accessories that the average consumer needs. Price, the policy of theNibras House outlet in setting prices is to set promotional prices taking into account Shopeeregulations. Place, service providers and consumers do not meet directly or through Shopee ecommerce. Promotion, the Nibras House Bojonegoro outlet often participates in Shopee eventsand programs and utilizes several available features to support its marketing. As well as factorsthat hinder and support marketing via Shopee e-commerce
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