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All Journal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal of Learning on History and Social Sciences
Faizah , Nur
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE PHENOMENON OF "AA PITY AA" IN THE PERSPECTIVE OF THE QUR'AN (STUDY OF AL-AZHAR TAFSIR ON THE VERSE OF ASKING) Faizah , Nur; Hamidah , Tutik
Journal of Learning on History and Social Sciences Vol. 1 No. 7 (2024): Journal of Learning on History and Social Sciences
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ejlhss.v1i7.766

Abstract

This study aims to explore the phenomenon of begging in the social and economic context of Indonesia, focusing on the factors that influence the practice of begging, community responses, and solutions that can eradicate it. The research method used is qualitative with a descriptive approach, using data collection techniques through literature studies, observations, and in-depth interviews. Literature studies are used to gain a deep theoretical understanding of the phenomenon of begging, economic empowerment, and related religious values. Observations are conducted to observe direct interactions between beggars and the community, while in-depth interviews are conducted with relevant respondents such as beggars, religious figures, social activists, and policy experts. The results of the study indicate that the phenomenon of begging is influenced by complex factors such as low levels of education, minimal job opportunities, and community attitudes toward beggars. Community responses to beggars vary from empathy to ambivalence, with the perception that begging is not an effective long-term solution. In the context of religious values, the practice of begging is regulated within the framework of allowing begging in emergencies, but strongly encouraging independence and economic productivity through zakat, alms, and economic empowerment. The implication of this study is the need for an integrated approach from various sectors of society, including religion, social, and economic, in formulating more effective and sustainable policies to reduce the phenomenon of begging. Further research is suggested to expand the scope of the study, integrate cross-disciplinary approaches, and further evaluate economic empowerment programs that can change the paradigm of beggars towards a more independent and sufficient life
Peran Mahasiswa PPL Manajemen Bisnis Syariah STAIN Madina dalam Pengembangan Produk dan Strategi Pemasaran di Pusat Oleh-Oleh Aisyah Kelurahan Kayu Jati Kecamatan Panyabungan Mandailing Natal Sugiharto, Vebri; Faizah , Nur; Fauzan , Muhammad; Wahyuni , Nur Islah; Mahya, Saipul; Rangkuti , M. Asrul Hamonangan; Sulpadli, Sulpadli; Ramadhani , Delfi; Ulfah , Sumita; Azzahra Nasution , Nabila; Agustina, Nita; Aini , Armila; Akasyah, Irham
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): MARET-APRIL
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gsz4t796

Abstract

Pusat Oleh-Oleh Aisyah yang berlokasi di Desa Kayu Jati, Kecamatan Panyabungan, Kabupaten Mandailing Natal merupakan usaha mikro yang bergerak di bidang produksi dan penjualan produk kuliner seperti kue ulang tahun, parcel, donat, roti, timpan Aceh, dan lainnya. Namun, usaha ini menghadapi kendala dalam hal branding yang belum kuat, strategi pemasaran yang terbatas, desain kemasan yang kurang menarik, dan jangkauan pasar yang relatif sempit. Penelitian ini bertujuan untuk menganalisis peran mahasiswa PPL Program Studi Manajemen Bisnis Syariah STAIN Mandailing Natal dalam pengembangan produk dan strategi pemasaran berbasis inovasi digital pada Pusat Oleh-Oleh Aisyah. Metode yang digunakan adalah pendampingan partisipatif dengan pendekatan observasi, pelatihan pemasaran, penataan ulang foto produk, perancangan desain kemasan dan materi promosi menggunakan teknologi Artificial Intelligence (AI), serta pelaksanaan promosi "Sale Hore" di Masjid Agung Nur Ala Nur Aek Godang. Hasil pelaksanaan menunjukkan bahwa pelatihan pemasaran memberikan peningkatan pemahaman mengenai penguatan branding, penataan foto produk menghasilkan visual yang lebih menarik, pemanfaatan AI dalam desain kemasan memberikan identitas visual yang lebih modern dan profesional, serta kegiatan promosi memperluas jangkauan pasar. Kesimpulan dari penelitian ini adalah bahwa keterlibatan mahasiswa PPL memberikan kontribusi nyata dalam penguatan daya saing usaha mikro melalui pendekatan inovatif berbasis teknologi digital.
Co-Authors Aini , Armila Akasyah, Irham Azzahra Nasution , Nabila Fauzan , Muhammad Mahya, Saipul Nita Agustina, Nita Ramadhani , Delfi Rangkuti , M. Asrul Hamonangan Sugiharto, Vebri Sulpadli, Sulpadli Tutik Hamidah Ulfah , Sumita Wahyuni , Nur Islah