Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Advanced Research (IJAR)
Adelia, Kania Destriawati
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Effectiveness of UMKM Competitiveness Policies in the Digital Age Adelia, Kania Destriawati; Khumayah, Siti
Indonesian Journal of Advanced Research Vol. 4 No. 12 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i12.15829

Abstract

This study examines the effectiveness of MSME competitiveness enhancement policies implemented by the DKUKMPP of Cirebon City in the context of accelerating digital transformation. Using Thomas R. Dye’s public policy theory as the analytical framework, the research employs a descriptive qualitative case study method with data collected through in-depth interviews, field observations, and documentation of officials and MSME actors involved in the digitalization program. Findings show that policies such as digital marketing training, e-commerce assistance, and licensing digitization have generated positive administrative outputs, yet substantive outcomes—including improved digital behavior, technological literacy, and market expansion—remain uneven. Key challenges include unequal access to resources, low digital literacy, limited bureaucratic competence, and communication strategies that lack inclusivity. The study concludes that policy effectiveness depends on multi-actor collaboration, equitable resource distribution, strengthened implementer capacity, and adaptive implementation models aligned with local social contexts.
Co-Authors Siti Khumayah