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All Journal Journal of Travel and Leisure
I Gede Ngurah Primanda S Rahadiarta
Program Studi Usaha Perjalanan Wisata, Jurusan Kepariwisataan, Politeknik Pariwisata Bali
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Factors Influencing Repurchase Intention: A Case Study of PT. Kristal Holidays Gusti Putu Gede Aditya Putra Wibawa; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1470

Abstract

This research aims to explore the factors influencing repurchase intention from domestic tourist points of view. This research describes the brand image and service quality as factors that influence repurchase intention. This research uses quantitative methods by examining domestic tourist points of view. The main informants in this research are 103 domestic tourists who previously used the services of PT. Kristal Holidays. This research provides positive results from the factors that influence repurchase intention. There are suggestions that researchers can give to PT. Kristal Holidays to increase the repurchase interest of tourists who use PT. Kristal Holidays services namely by strengthening the brand image and also the quality of service in various aspects of the company.
Contribution of Dark Tourism in Preserving Collective Memory and Strengthening Local Tourism at the Bajra Sandhi Monument, Bali Anak Agung Ayu Ratih Kesumadewi; Putu Surya Laksana Rahjasa; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1650

Abstract

This study examines the role of the Bajra Sandhi Monument as a dark tourism destination, highlighting its contribution to collective memory and cultural tourism in Bali. The monument serves as a site of historical education, presenting narratives of Bali’s struggle against colonialism through dioramas and reflective spaces. It strengthens collective memory by fostering awareness of historical events and cultural identity among visitors and locals. Additionally, the monument enhances Bali’s cultural tourism by offering a meaningful alternative to its natural attractions, integrating historical and cultural narratives. Despite its benefits, the monument faces challenges such as the risks of commercialization, which could diminish its historical significance. To address this, sustainable management practices are recommended, alongside adopting digital storytelling technologies to enrich the visitor experience. Involving local communities in its preservation ensures stronger cultural ownership, while future research can explore its influence on international perceptions of Bali's history. The Bajra Sandhi Monument exemplifies the potential of dark tourism to balance cultural preservation and tourism development.
PERAN KOMUNIKASI INTERPERSONAL PRAMUWISATA BERBAHASA INGGRIS DISCOVA DALAM MENINGKATKAN KUALITAS HUBUNGAN DAN KEPUASAN WISATAWAN Ni Luh Dea Enjelita; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 1 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v2i1.2004

Abstract

This study is motivated by the crucial role of interpersonal communication in shaping a satisfying tourism experience. Amid the increasing number of international tourists visiting Bali, English-speaking tour guides play a key role in establishing high-quality interactions. The objective of this research is to analyze the forms of interpersonal communication used by Discova tour guides, the factors influencing its effectiveness, and its contribution to relationship quality and tourist satisfaction. A mixed-method approach was applied, with descriptive qualitative methods as the main framework, supported by quantitative methods. Data were collected through in-depth interviews with 15 tour guides and questionnaires distributed to 100 tourists who had used Discova’s services. Qualitative data were analyzed using NVivo, while quantitative data were processed using SPSS with validity and reliability testing. The results indicate that interpersonal communication—including openness, empathy, supportiveness, positiveness, and equality—significantly enhances the quality of relationships between tour guides and tourists. Post-tour communication via social media further strengthens emotional bonds. These findings demonstrate that effective interpersonal communication plays a vital role in fostering tourist satisfaction and loyalty toward Discova’s services.
Co-Authors Anak Agung Ayu Ratih Kesumadewi Gusti Putu Gede Aditya Putra Wibawa Ni Luh Dea Enjelita Ni Putu Evi Wijayanti Putu Surya Laksana Rahjasa