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All Journal Journal of Travel and Leisure
Lalu Ratmaja
Tour and Travel Business Study Program, Politeknik Pariwisata Lombok
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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A Sociolinguistic Study of Tour Guides in Lombok in Cross-Cultural Communication Lalu Ratmaja; Ida Ayu Yadnya Sari Dewi Utami Pidada
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 1 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v2i1.2022

Abstract

This study discusses the dynamics of multilingual communication carried out by tour guides in the context of cross-cultural tourism on the island of Lombok. Globalisation and the increasing number of foreign tourists require tour guides to develop adaptive and effective language skills. The purpose of this study is to identify forms of language interference, the use of multilingual registers, and code-mixing phenomena that arise in interactions between tour guides and tourists. This study employs a descriptive qualitative approach with data collection techniques including participant observation, in-depth interviews, and documentation. Informants consist of ten experienced tour guides actively serving tourists in Senggigi, Gili Trawangan, Sade Village, Ende Village, and tourist areas in Central Lombok and West Lombok. The results of the study indicate that there is lexical, phonological, and grammatical interference caused by the influence of the first language on the foreign language used. Tour guides are also able to adjust their language register according to the context and background of the tourists. In addition, the use of code-mixing serves as a communicative and cultural strategy to strengthen closeness with tourists and convey local cultural terms. These findings emphasise the importance of strengthening sociolinguistic competence for tour guides as intercultural mediators.
Co-Authors Ida Ayu Yadnya Sari Dewi Utami Pidada