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Unity in Action: The Mapalus Model as a Blueprint for Rural Economic Empowerment Nikolas Fajar Wuryaningrat; Lydia I. Kumajas; Deske W. Mandagi
International Journal of Sustainable Business, Management and Accounting Vol. 1 No. 2 (2025): International Journal of Sustainable Business, Management, and Accounting (IJSB
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/ijsbma.v1i2.102

Abstract

Background of study: Circular economy has been widely studied in manufacturing industries, yet its application in rural agricultural communities remains underexplored. Most derivative product developments often overlook whether they meet the real needs of local communities. Aims and scope of paper: This paper aims to introduce the Mapalus Circular Economic Model, which integrates the traditional Minahasan concept of mapalus—a cooperative system based on kinship—into rural economic empowerment. The scope focuses on exploring how agricultural derivative products can be developed and consumed within rural communities to create a sustainable local economy. Methods: The study employs a literature review method, synthesizing existing research on circular economy, community-based development, and the role of mapalus in strengthening collaboration, knowledge transfer, and social cohesion. Result: : Findings highlight that the Mapalus Circular Economic Model positions rural communities as both producers and consumers of derivative agricultural products. This dual role fosters sustainable economic cycles, enhances community self-reliance, and supports environmental preservation. The integration of local traditions, knowledge resources, policies, and external collaborations is identified as essential for successful implementation. Conclusion: The Mapalus Model represents a blueprint for rural economic empowerment through circular economy practices grounded in cultural values. By revitalizing mapalus traditions, the model fosters collective action, reduces poverty, and strengthens social bonds. However, as this study is based on literature review, empirical validation through field research is required to ensure its practical applicability and effectiveness in real-world settings.
The State of Sustainable Competitive Advantage Research and Future Directions Toetik Wulyatiningsih; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10634

Abstract

The growing importance of long-term competitiveness has intensified scholarly interest in sustainable competitive advantage (SCA). However, existing studies remain fragmented across strategic management, innovation, sustainability, and information systems research. This study conducts a systematic literature review supported by bibliometric and keyword co-occurrence analyses using the PRISMA framework to map the intellectual structure of SCA research. An initial search of the Scopus database identified 812 publications, which were screened and reduced to 136 articles for final analysis. The findings reveal six major thematic clusters: sustainability and stakeholder value, strategic management and organizational performance, innovation and technological capabilities, dynamic capabilities and organizational learning, industrial and manufacturing applications, and data driven and knowledge-based systems. The results indicate that sustainability strategies, managerial capabilities, innovation practices, operational systems, and digital technologies collectively shape the development of SCA. This study contributes by integrating fragmented insights and clarifying the main research streams in SCA literature. It also highlights emerging themes such as digital transformation and sustainability integration, offering directions for future interdisciplinary research on sustainable competitiveness.
Digital Customer Experience: Retrospective Insights And Future Directions Yeane Koyongian; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i5.11073

Abstract

The rapid acceleration of digital transformation and rising customer expectations have positioned Digital Customer Experience (DCX) as a critical yet fragmented research domain. This study systematically reviews the DCX literature to identify key research trends, dominant themes, theoretical foundations, and methodological approaches. Using a PRISMA-guided systematic literature review of 365 Scopus-indexed journal articles, the study employs bibliometric and content analysis techniques. The findings reveal a significant increase in DCX research, particularly after 2020, with core themes centered on customer experience, digital transformation, and digital marketing. Six major thematic clusters emerge, including value creation, technology, engagement, consumer behavior, customer journey, and business performance. The results also indicate a dominance of qualitative and conceptual studies, alongside a growing adoption of quantitative methods such as structural equation modeling. Despite diverse theoretical applications, the field remains fragmented, highlighting the need for integrative frameworks. This study contributes by consolidating the intellectual structure of DCX research and proposing future research directions using the TCCM framework. Practically, it offers insights for organizations to design integrated and customer-centric digital experiences that enhance engagement, satisfaction, and competitive advantage