Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal Evaluation in Education (JEE) Indonesian Journal of Da'wah Management Scholars
M. Azizzullah Ilyas
UIN Fatmawati Sukarno Bengkulu
Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Digital Marketing Transformation in Hajj and Umrah Agencies: A Systematic Literature Review Anisa Ul Husna; M. Azizzullah Ilyas; Sari Rahma Nurfadilah; Berkat Rizky; Okta Agustiawan
Indonesian Journal of Da'wah Management Scholars Vol. 1 No. 02 (2025): October - March
Publisher : Perkumpulan Ahli Manajemen Dakwah Indonesia (PAMDI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64991/indo-jdms.v1i02.29

Abstract

Purpose – This study analyzes the evolution of digital marketing strategies used by Hajj and Umrah travel agencies in Indonesia from 2021 to 2025. Design/methodology/approach – A Systematic Literature Review (SLR) approach was used to collect data, analyze, assess, and conclude articles. Data analysis took place between 2021 and 2025. Findings – From 850 articles identified, 118 were selected for analysis. The findings show a major shift from traditional marketing approaches toward fully integrated digital strategies. By 2023–2025, digital marketing became the primary tool for competition, with agencies relying on websites, SEO, social media, paid ads, WhatsApp Business, and content-based engagement to build trust and attract pilgrims. Research implications – The study concludes that digital marketing is now essential for maintaining competitiveness in the Hajj and Umrah industry and highlights the need for personalized digital experiences and continuous adaptation to consumer behavior. Originality/value – Previous research has focused on the interplay of digital marketing, but few studies have focused on the transformation of digital marketing in Umrah travel agencies.
Needs Analysis of the Bengkulu Community Through the Lens of Local Culture Saepudin Sae; M. Azizzullah Ilyas; Edi Sumanto; Meri Lestari
Journal Evaluation in Education (JEE) Vol 6 No 2 (2025): April
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jee.v6i2.1449

Abstract

Purpose of the study: Graduate profiles that do not match the needs of the world of work in a community environment based on local culture are one of the problems for prospective teachers. This research aims to analyze local culture-based community responses regarding the development of prospective teachers' skills. Methodology: This research used a mixed-method approach with primary data from questionnaires and secondary data from observations, interviews, and documentation. Main Findings: This study revealed that out of a sample of 100 students, 83.33% responded positively to the implementation of status changes. Additionally, 65% of the community acknowledged that the status change would lead to a greater variety of academic programs. Meanwhile, 9% of the community believed that this change would contribute to improved welfare, and 75.5% recognized its overall benefits. Insights from stakeholder interviews led to the recommendation of five study programs, while surveys of 11th and 12th-grade prospective students identified ten preferred study programs. Novelty/Originality of this study: The novelty of this research lies in its integration of local cultural perspectives into the needs analysis for developing study programs in Islamic universities. Unlike conventional needs assessments that focus solely on market demands, this study uniquely examines how cultural values and community expectations shape the required competencies of prospective teachers.
Co-Authors Anisa Ul Husna Berkat Rizky Edi Sumanto Meri Lestari Okta Agustiawan Saepudin Sae Sari Rahma Nurfadilah