Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Scripta Economica: Journal of Economics, Management, and Accounting Ascendia: Journal of Economic and Business Advancement
Esra Fania Silitonga
Politeknik Negeri Medan
Economics, Econometrics & Finance

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Pengaruh Belanja Online terhadap Perilaku Komsumtif pada Mahasiswa di Kota Medan Didi Haryadi; Dwita Anggriani Sitorus; Esra Fania Silitonga
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/pajgm390

Abstract

This study examines how online shopping contributes to the development of consumptive behavior among university students in Medan, emphasizing the role of digital platforms, promotional strategies, and psychological drivers that influence purchasing decisions. The results show that students increasingly engage in online transactions due to ease of access, persuasive product visuals, and continuous exposure to promotional content that stimulates emotional and impulsive responses. External factors such as live commerce, influencer endorsements, integrated marketing communication, and financial technology services further reinforce students’ purchase intentions by creating a seamless and appealing digital shopping environment. The findings indicate that repetitive purchases often arise not from genuine needs but from stimuli such as attractive discounts, aesthetic product displays, and the convenience of digital payment systems. The study also highlights that self-control becomes a key moderating factor in managing impulsive tendencies triggered by online shopping features. These insights underscore the need for stronger digital literacy and financial awareness so that young consumers can make more rational decisions and avoid excessive spending patterns shaped by online marketplaces.
Pengaruh Kemudahan Aplikasi E-Commerce Terhadap Minat Belanja Masyarakat Esra Fania Silitonga; Steven I.S.M Marbun; Mhd. Fajar Nasution; Alintia Silitonga
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/4h721h14

Abstract

This study aims to analyze the effect of ease of use of e-commerce applications on public shopping interest. The research employs a quantitative descriptive approach with data collected through questionnaires distributed to 12 respondents dominated by individuals aged 17–20 years. The results indicate that ease of use plays a crucial role in shaping shopping interest in e-commerce platforms. Data show that 91.7% of respondents perceive e-commerce applications as easy to understand, while 100% of respondents state that these applications are very helpful in shopping activities. In addition, all respondents report ease in finding products and completing payment processes, each reaching 100%. These findings suggest that simple navigation, clear features, and efficient transaction systems contribute to positive shopping experiences. The dominance of Shopee usage (66.7%) compared to TikTok Shop (33.3%) further reflects consumer preference for platforms offering convenience and comfort. Overall, the study concludes that the ease of e-commerce applications significantly influences shopping interest by creating positive shopping experiences, increasing consumer confidence, and encouraging repeated use, particularly among young and digitally literate users.
Co-Authors Alintia Silitonga Didi Haryadi Dwita Anggriani Sitorus Mhd. Fajar Nasution Steven I.S.M Marbun