Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal Journal of Accounting and Auditing Journal of Management and Digital Business Journal of Applied Accounting and Sustainable Finance
Shelfy Ananda Rahmatika
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti, Bekasi, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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The Influence of Marketing Mix, Brand Image and Knowledge on The Decision to Become a Customer at Bank Syariah Indonesia Shelfy Ananda Rahmatika; Zanwar Ismail
Journal of Management and Digital Business Vol. 1 No. 3 (2025): Agust 2025
Publisher : Yayasan Az Zukhruf Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65440/mn151443

Abstract

Purpose – This research aims to analyze and identify the influence of the marketing mix, brand image, and knowledge on the decision to become a customer. Design/methodology/approach – This research employs a quantitative approach, using primary data collected from a population of 52 customers of Bank Syariah Indonesia. The data analysis is conducted using Partial Least Square (PLS) with Moderated Regression Analysis. Findings -  This study has the results that the marketing mix has an insignificant effect on the decision to become a customer and brand image has a significant effect on the decision to become a customer, then knowledge has a significant effect on the decision to become a customer. Resarch limitations/implications – This are several limitations in this study that shoud be considered when presenting the findings. First, the respondent were obtained through Whatsapp and Instagram, so the questionnaires were not guided in detail during completion. This may lead to potential subjectivity in the respondents’ answers and delays in receiving confirmation from respondents. These factors could limit the generalizability of the study’s results. Second, time constraints and limited access to respondents resulted in a sample size that did not meet the initially planned target. Third, this study only considered three main variables—marketing mix,brand image, and knowledge—leeaving other potential factors that may influence the decision to become a customer, such as customer satisfaction, religiosity, or financial literacy, unanalyzed in depth.
Sustainability vs. Profitability: Dilemma or Synergy in Real Estate Companies Shelfy Ananda Rahmatika; Imelda Zahrah Nabilah; Raluca Guse
Journal of Accounting and Auditing Vol. 2 No. 3 (2026): April 2026
Publisher : Yayasan Az Zukhruf Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65440/jaa.v2i3.181

Abstract

Purpose – This study aims to analyze and identify the influence of environmental cost, carbon accounting, and corporate social responsibility on profitability.  Design/methodology/approach – This study uses secondary data. The data were collected from companies operating in the property and real estate sector listed on the Indonesia Stock Exchange (IDX), with a total of 34 research samples for the period 2022-2024. The hypotheses were tested using a panel data regression model with the assistance of EViews. The research design employs a non-probability sampling method. Findings – The results of this study indicate that environmental cost has no effect no effect on firm value. Carbon accounting has a significant effect on profitability, and corporate social responsibility also has a significant effect on profitability. Research limitations/implications – The research was conducted solely on companies on the property and real estate subsector listed on the Indonesia Stock Exchange during the 2022-2024 period. The study used only financial reports and company sustainability reports. The adjusted R-squared value was 4.98%, indicating that environmental cost and carbon accounting variables could explain profitability. The R-squared value was 7.8%, indicating that the model’s ability to explain variations in profitability is still relatively low, suggesting that company profitability is influenced by many factors beyond environmental cost and carbon accounting. JEL : M41, M14, Q56, G30
The Effect of Environmental Costs and Carbon Accounting on Profitability withCorporate Social Responsibility as a Moderating Variable in the Property and Real EstateSector on IDX Junainah Jaidi; Shelfy Ananda Rahmatika; Adhista Divanti
Journal of Applied Accounting and Sustainable Finance Vol. 2 No. 2 (2026): Agust 2026
Publisher : Yayasan Az Zukhruf Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65440/aasf.v2i2.232

Abstract

Purpose – This study aims analyze and identify the influence of environmental cost and carbon accounting on profitability with corporate social responsibility as a Moderating Variable.  Design/methodology/approach – This study uses secondary data. The data were collected from companies operating in the financial and listed on the Indonesia Stock Exchange (IDX), with a total of 34 research samples for the period 2022-2024. The hypotheses were tested using a panel data regression model with the assistance of EViews. The research design employs a non-probability sampling method.  Findings – The results of this study indicate that environmental costs do not have a significant effect on profitability. Carbon accounting has a significant effect on profitability, and Corporate Social Responsibility also has a significant effect on profitability. Furthermore, Corporate Social Responsibility the effect of environmental costs on profitability, whereas Corporate Social Responsibility strengthens the effect of carbon accounting on profitability.  Research limitations/implications – This study focuses on profitability and represents a novel contribution by examining the relationship between environmental cost, carbon accounting, profitability, and corporate social responsibility in property and real estate companies listed on the Indonesia Stock Exchange (IDX) during the period 2022–2024. JEL : M14, M41, Q56
Co-Authors Adhista Divanti Imelda Zahrah Nabilah Junainah Jaidi Raluca Guse Zanwar Ismail