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All Journal Teknobuga : Jurnal Teknologi Busana dan Boga Journal of Creative Industries and Vocational Innovation
Esty Nurbaity Arrsyi
Universitas Negeri Jakarta
Engineering

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The Influence of Paylater Usage in E-Commerce on Impulsive Buying of Fashion Products Putri Anastasya Vernanda; Esty Nurbaity Arrsyi; Suryawati
TEKNOBUGA: Jurnal Teknologi Busana dan Boga Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/teknobuga.v13i1.22301

Abstract

This research aims to determine the influence of paylater usage in e-commerce on impulsive buying of fashion products. This research uses a survey method with a quantitative approach. The sample for this research was 120 with sampling using accidental sampling technique. The data analysis technique used is the chi square test. The results of data analysis show that there is no influence between the use of the payLater payment system in e-commerce and impulsive buying of fashion products. From the results of this research, it can be concluded that consumer behavior tends to be impulsive in purchasing fashion products on e-commerce, whether using paylater or not using paylater. 
Innovation in Bag Products Using Scrap Fabric and Quilting Techniques Esty Nurbaity Arrsyi; Ernita Maulida; Defani Triwulandari
Journal of Creative Industries and Vocational Innovation Vol. 1 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/visiora.v1i1.45861

Abstract

This study aims to obtain the results of bag product innovation with patchwork using quilting techniques assessed by 5 expert panelists based on product innovation theory (Kotler et al., 2015) including indicators of product quality, product features, and product style and design and based on the theory of design elements (Wilson & Textile Institute (Manchester, 2001) including size, color, texture, and line. The research method used quantitative with pre-experimental design, one-shot case study. The waist bag products made are in the form of 5 designs with different designs and colors. The data collection technique used a mixed questionnaire. The overall product innovation results based on indicators of product quality, product features, product style and design, and application of design elements obtained a score of 85.2 in the very good category. Product innovation theory includes product quality indicators consisting of quality level and quality consistency getting very good scores. Product feature indicators get very good scores. and Product style and design indicators consisting of increasing competitive advantage and form factor get very good scores. The theory of design elements consisting of size indicators, color indicators, texture indicators, and line indicators get very good scores. The product with the highest assessment is obtained by design 3 and the lowest value is obtained by design 1 with a very good category among the five product designs.
Aesthetics of Ecoprint with Quilting Technique Application on Fashion Products Pingki Aulia Agustin; Esty Nurbaity Arrsyi
Journal of Creative Industries and Vocational Innovation Vol. 1 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/visiora.v1i2.47392

Abstract

This research aims to obtain ecoprint aesthetic results of the application of quilting techniques on fashion products as assessed by 4 expert panelists based on A.A.M Djelantik's aesthetic theory with indicators of form/appearance, weight/content and appearance/presentation. The research method uses quantitative descriptive with pre-experimental design, one shot case study and data analysis techniques use descriptive statistics. The fashion products made are in the form of 5 vest designs with different design placement. The data collection technique uses mixed lifting. The overall aesthetic results based on aspects of form/appearance, weight/content and appearance/presentation obtained a percentage score of 90% in the very good category. The shape/form indicator consists of design elements and principles, namely shape, color, texture, harmony, rhythm and proportion, which received the highest percentage score of 91%. The weight/content indicator is based on ideas, the source of inspiration used is "Poppy Fields" which received the second highest score of 90% in the very good category. The appearance/presentation indicator based on means/media received the lowest score of 89% in the very good category. The product with the highest rating was design 2, namely 95%, and the lowest score was obtained by designs 3 and 4, namely 88%, with a very good category among the five design products.
Product Quality of Upcycle Denim Jacket Fashion with Slashing Fabric Manipulation Technique Sabrina Ratu Mawaddah; Esty Nurbaity Arrsyi; Sri Listiani
Journal of Creative Industries and Vocational Innovation Vol. 1 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/visiora.v1i2.47393

Abstract

This research aims to obtain a product assessment of the utilization of accumulated clothing, especially unused second hand denim jackets, in the process of making upcycled denim jackets. The approach used in this research is the descriptive quantitative method with a pre-experimental research design, in the form of a one shot case study. This research produced five ready-to-wear fashion products in the form of upcycled denim jackets decorated with fern motifs as the main theme, applied through the slashing fabric manipulation technique, and assessed using a rating scale. The research stages included the accumulation of second hand denim jackets, processing, and making upcycled denim jackets. Product assessment of upcycled second hand denim jackets with slashing technique fabric manipulation is based on the theory of Product Quality according to David Garvin in Fandy Tjiptono, which includes features, reliability, suitability, and aesthetics. The assessment results show that the overall product quality is in the very good category. Products with a very high category were obtained by design 1 obtained a very good score. meanwhile, designs 4 and 5 obtained good scores.
Co-Authors Defani Triwulandari Ernita Maulida Pingki Aulia Agustin Putri Anastasya Vernanda Sabrina Ratu Mawaddah Sri Listiani Suryawati