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The Influence of Paylater Usage in E-Commerce on Impulsive Buying of Fashion Products Putri Anastasya Vernanda; Esty Nurbaity Arrsyi; Suryawati
TEKNOBUGA: Jurnal Teknologi Busana dan Boga Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/teknobuga.v13i1.22301

Abstract

This research aims to determine the influence of paylater usage in e-commerce on impulsive buying of fashion products. This research uses a survey method with a quantitative approach. The sample for this research was 120 with sampling using accidental sampling technique. The data analysis technique used is the chi square test. The results of data analysis show that there is no influence between the use of the payLater payment system in e-commerce and impulsive buying of fashion products. From the results of this research, it can be concluded that consumer behavior tends to be impulsive in purchasing fashion products on e-commerce, whether using paylater or not using paylater. 
PENILAIAN E-MODUL BLUS KERAH SETALI atikah; Suryawati; Eneng Lutfia Zahra
Practice of Fashion and Textile Education Journal Vol. 6 No. 1 (2026): Practice of Fashion and Textile Education Journal
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/pftj.v6i1.65327

Abstract

This study aims to obtain assessment results on the e-module learning media for shawl collar blouse. This study uses a pre-experimental method with a one-shot case study research design. The data was analyzed using descriptive quantitative data analysis technique. The data collection procedure involves distributing open-ended and closed-ended questionnaires to panelists consisting of subject matter experts. This study utilised an assessment theory based on the characteristics of a good module, consisting of self-instructional, self-contained, stand-alone, adaptive, and user-friendly, as well as the quality elements of a module, consisting of formatting, organisation, appeals, type and size of font, white space usage, and consistency. The study results based on the characteristics of a good module obtained a percentage of 86.6% and the study results based on the quality elements of the module obtained a percentage of 96.4%. Overall, the feasibility level of the e-module for collared blouses is 91.5%, placing the e-module in the excellent category.