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All Journal Sharia Economic Review Journal (SHACRAL) Journal of Research Analysis and Management Reviews
Lia Anggita Putri
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Islamic Economics in The Dynamics of Digital Transformation and Financial Inclusion: A Narrative Literature Reviewrticle Title Review Lia Anggita Putri
SHACRAL: Shari'ah Economics Review Journal Vol. 1 No. 2 (2024): Juni
Publisher : PT. Samudra Solusi Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62952/shacral.v1i2.53

Abstract

Islamic economics has experienced significant growth over the past two decades, particularly in Muslim-majority countries such as Indonesia. This development is reflected in the expansion of Islamic banking, the strengthening of Islamic social finance instruments such as zakat and waqf, and the emergence of digital-based innovations including Islamic fintech and digital Islamic banking services. Despite this progress, numerous studies indicate that the contribution of Islamic economics to national economic development remains constrained by structural challenges, including low levels of Islamic financial literacy, limited Islamic financial inclusion, and a persistent gap between the normative ideals of Sharia principles and their practical implementation. This article aims to analyze the development, challenges, and opportunities of Islamic economics in the contemporary context by employing a qualitative approach using a narrative literature review method. Data were obtained from national and international peer-reviewed journal articles, academic books, and official reports issued by institutions such as Statistics Indonesia (BPS), the Financial Services Authority (OJK), and Bank Indonesia. The analysis applies thematic content analysis to identify dominant themes and patterns within the literature. The findings indicate that digital transformation holds substantial potential to enhance Islamic financial inclusion and improve the efficiency of Islamic financial and social finance institutions. However, the effectiveness of digitalization is highly dependent on strengthening Islamic financial literacy, improving governance and regulatory frameworks, and ensuring consistent implementation of maqashid al-sharia principles. This article contributes conceptually by providing a comprehensive thematic mapping of Islamic economics literature and offers practical insights for policymakers and stakeholders involved in the development of Islamic economic ecosystems in Indonesia
IMPLEMENTASI DIGITAL MARKETING PADA LIA SOUVENIR JOGJA Lia Anggita Putri
JARUM: Journal of Analysis Research and Management Review Vol. 2 No. 1 (2025): Januari
Publisher : PT. Samudra Solusi Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62952/jarum.v2i1.83

Abstract

Digital marketing atau pemasaran digital merupakan bentuk pemasaran yang dilakukan dengan memanfaatkan perangkat media dan saluran digital. Selain karena dukungan teknologi yang memadai, para pelaku usaha juga lebih mudah dalam memasarkan produknya kapan dan dimana saja. Tujuan dari penelitian ini adalah untuk mengetahui penerapan digital marketing sebagai strategi pemasaran produk pada Lia Souvenir Jogja. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data menggunakan teknik wawancara, observasi dan dokumentasi. Adapun untuk pengecekan keabsahan data menggunakan triangulasi sumber pengumpulan data dan triangulasi metode pengumpulan data. Hasil penelitian menunjukkan bahwa implementasi digital marketing sesuai dengan teori elemen digital marketing pada pelaksanaan pemasaran produk souvenir belum diterapkan secara keseluruhan, terdapat ada tiga elemen digital marketing yang diterapkan yaitu dalam bentuk konten, kemudian pemanfaatan fitur media sosial instagram sebagai sarana pemasaran, dan mobile apps dalam bentuk whatsapp bussiness. Elemen yang diterapkan selaras dengan tujuan pemasaran yaitu menginformasikan, mempengaruhi konsumen untuk membeli dan menguatkan keberadaan produk di benak konsumen. Serta penerapan pemasaran produk Lia Souvenir Jogja menggunakan juga menggunakan strategi marketing mix yang mencakup market segmentation, market targeting dan juga strategi harga.
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