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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Titin Hargyatni
STIE STEKOM
Economics, Econometrics & Finance

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Pengaruh Store Atmosphere, Brand Image Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Cafe Kopinan.Id Karanganyar: Studi Kasus Kepuasan konsumen Di Cafe Kopinan.id Karanganyar Septiyana Tri Handayani; Titin Hargyatni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.5741

Abstract

This study aims to determine and analyze the direct effect of store atmosphere on consumer satisfaction at Kafe Kopinan.id Karanganyar Consumers, to determine and analyze the direct effect of brand image on consumer satisfaction at Kafe Kopinan.id Karanganyar Consumers, to determine and analyze the direct effect of service quality on consumer satisfaction at Kafe Kopinan.id Karanganyar Consumers and to determine and analyze the simultaneous effect of store atmosphere, brand image, service quality on consumer satisfaction at Kafe Kopinan.id Karanganyar Consumers. This study uses a quantitative method with a sample of 100 employee respondents at Kafe Kopinan.id Karanganyar Consumers. Data were analyzed using multiple linear regression analysis tests using IBM SPSS Statistics. The results of the study indicate that directly store atmosphere has a significant effect on consumer satisfaction at Cafe Kopinan.id Karanganyar Consumers, directly service quality has a significant effect on consumer satisfaction at Cafe Kopinan.id Karanganyar Consumers, directly brand image has a significant effect on consumer satisfaction at Cafe Kopinan.id Karanganyar Consumers, and directly and simultaneously store atmosphere, brand image, and service quality have a significant effect on consumer satisfaction at Cafe Kopinan.id Karanganyar Consumers.
Pengaruh Online Customer Review, Content Marketing dan Brand Love Terhadap Keputusan Pembelian Produk Skintific Pada Platform Tiktok Shop Fitri Oktafiani; Titin Hargyatni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8391

Abstract

This study aims to determine and investigate the following: the direct influence of brand affection on the decision to buy skintific products on the TikTok Shop platform; the direct influence of content marketing on the decision to buy skintific products on the TikTok Shop platform; the direct influence of online customer reviews on the decision to buy skintific products on the TikTok Shop platform; and the combined influence of brand affection, content marketing, and online customer reviews on the decision to buy skintific products on the TikTok Shop platform. For this quantitative investigation, a sample of 70 respondents was chosen. The data was subjected to multiple linear regression analysis using IBM SPSS Statistics. This study's conclusions show that online customer reviews have a direct and significant influence on the purchase of skintific products on the TikTok Shop platform, brand affection has a significant influence on the purchase of skintific products on the TikTok Shop platform, content marketing has a significant influence on the purchase of skintific products on the TikTok Shop platform, and brand affection, content marketing, and online customer reviews all have an impact on the purchase of skintific products on the TikTok Shop platform at the same time.
Co-Authors Fitri Oktafiani Septiyana Tri Handayani