Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Naisa Qori'a Sani
Universitas Islam Negeri Raden Fatah Palembang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Platform Digital dalam Meningkatkan Daya Saing Produk Kosmetik Wardah Syariah Melalui Pemasaran Digital Naisa Qori'a Sani; Zelika Salsa Kayla; Ristia Khairatunisa; Maya Panorama
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6035

Abstract

This study focuses on the role of digital platforms in increasing the competitiveness of Wardah cosmetic products through digital marketing. With the rapid growth of the beauty industry in Indonesia, Wardah, as a halal cosmetic brand founded in 1995, emphasizes products that are in line with Islamic principles. Through creative marketing strategies and the use of social media, Wardah is able to reach a wider audience, especially among the younger generation. This study also highlights the quality of Wardah products used as halal labels, and prices on customer satisfaction and loyalty. This analysis shows that effective digital marketing can attract consumer interest and strengthen Wardah's position in the market. And it is hoped that the results of this study can provide guidance for the development of more optimal marketing strategies in the cosmetics industry.
Co-Authors Maya Panorama Ristia Khairatunisa Zelika Salsa Kayla