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Analisis Pengaruh Citra Perusahaan Dan Pemasaran Islam Terhadap Minat Beli Konsumen Perspektif Ekonomi Islam Pada Toko Gayatri Muhammad Abdul Rozik Mubarok; Finny Ligery
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i3.6233

This study discusses consumer purchase intention at a retail store, which is presumed to be influenced by corporate image and Islamic marketing. The purpose of this research is to analyze the effect of corporate image and Islamic marketing on consumer purchase intention at Toko Gayatri in Braja Harjosari Village. The background of this study is based on the importance of a positive corporate image and the application of Islamic values in enhancing consumer trust and purchase tendency. The research method used is a quantitative approach with a survey technique, where primary data were obtained through questionnaires distributed to 100 respondents who are consumers of Toko Gayatri. Data analysis was carried out using multiple linear regression with the assistance of SPSS. The results of the study show that corporate image has a positive and significant effect on consumer purchase intention. Islamic marketing is also proven to have a positive and significant effect on consumer purchase intention. Furthermore, corporate image and Islamic marketing simultaneously exert a strong influence on consumer purchase intention at Toko Gayatri. This research emphasizes that the better the corporate image presented and the more consistently Islamic marketing principles are applied, the higher the consumer purchase intention will be. Therefore, the management of Toko Gayatri needs to maintain a positive corporate reputation while integrating Islamic values into its marketing strategies.

PENGARUH INSENTIF DAN KEPEMIMPINAN ISLAM TERHADAP KEPUASAN KERJA PADA PEGAWAI PT INDOLAMPUNG Azharaf Rajaya Trana; Finny Ligery; Agus Setiawan
KENDALI: Economics and Social Humanities Vol. 4 No. 3 (2026): KENDALI: Economics and Social Sciences Humanities, Maret 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i3.1399

Kepuasan kerja pegawai dalam organisasi modern masih menjadi isu krusial, khususnya yang berkaitan dengan sistem insentif dan praktik kepemimpinan. Pada PT Indolampung, hasil pra-survei menunjukkan adanya ketidaksesuaian dalam pemberian insentif yang cenderung rendah, tidak konsisten, serta kurang transparan, sehingga memunculkan persepsi ketidakadilan dan berdampak pada menurunnya motivasi kerja pegawai. Implementasi kepemimpinan islam dinilai belum optimal dalam merefleksikan nilai-nilai keadilan, amanah, dan keteladanan secara nyata dalam kebijakan organisasi. Kondisi ini menunjukkan urgensi untuk mengkaji lebih lanjut faktor-faktor yang memengaruhi kepuasan kerja, khususnya dari aspek insentif dan kepemimpinan islam. Penelitian ini bertujuan untuk menganalisis pengaruh insentif dan kepemimpinan islam terhadap kepuasan kerja pegawai pada pt indolampung. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Populasi penelitian adalah seluruh pegawai PT Indolampung yang berjumlah 30 orang, dengan teknik pengambilan sampel menggunakan sensus. Data dikumpulkan melalui kuesioner dengan skala likert dan dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS (statistical package for the social sciences). Pengujian hipotesis dilakukan melalui uji validitas, reliabilitas, uji normalitas, uji t (parsial), uji f (simultan), serta koefisien determinasi (r²) untuk mengetahui besarnya kontribusi variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa insentif berpengaruh positif dan signifikan terhadap kepuasan kerja, sedangkan kepemimpinan islam tidak berpengaruh signifikan secara parsial. Namun, secara simultan kedua variabel berpengaruh signifikan terhadap kepuasan kerja dengan kontribusi sebesar 69%. Temuan ini mengindikasikan bahwa faktor insentif menjadi determinan dominan dalam meningkatkan kepuasan kerja pegawai. Implikasi penelitian ini menekankan pentingnya perbaikan sistem insentif yang adil, transparan, dan konsisten, serta perlunya transformasi kepemimpinan islam dari pendekatan normatif menjadi implementatif dalam kebijakan organisasi guna meningkatkan kesejahteraan dan kepuasan kerja pegawai.

ANALISIS PROSES PEMANFAATAN SAMPAH PLASTIK MENJADI PRODUK BERNILAI EKONOMI DI KAMPUNG BANJAR AGUNG, KECAMATAN BANJAR AGUNG, KABUPATEN TULANG BAWANG M Affif Nurrokhim; Finny Ligery; M Agus Mushodiq
KENDALI: Economics and Social Humanities Vol. 4 No. 3 (2026): KENDALI: Economics and Social Sciences Humanities, Maret 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i3.1402

Peningkatan volume sampah plastik akibat pertumbuhan penduduk dan aktivitas ekonomi telah menjadi tantangan lingkungan yang kompleks, khususnya di negara berkembang. Sampah plastik yang bersifat non-biodegradable tidak hanya memperburuk kualitas lingkungan, tetapi juga menciptakan tekanan sosial-ekonomi apabila tidak dikelola secara efektif. Pendekatan ekonomi sirkular menawarkan solusi alternatif melalui optimalisasi pemanfaatan limbah sebagai sumber daya bernilai ekonomi. Penelitian ini bertujuan untuk menganalisis proses pemanfaatan sampah plastik menjadi produk bernilai ekonomi di Kampung Banjar Agung, Kecamatan Banjar Agung, Kabupaten Tulang Bawang. Penelitian menggunakan metode field research dengan pendekatan deskriptif kualitatif untuk memahami secara mendalam praktik pengelolaan sampah berbasis masyarakat. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis secara tematik. Hasil penelitian menunjukkan bahwa praktik pemanfaatan sampah plastik telah mengarah pada prinsip ekonomi sirkular, namun implementasinya belum optimal akibat keterbatasan inovasi produk, akses pasar, dan pengelolaan hasil olahan. Meskipun demikian, kegiatan ini terbukti memberikan dampak ekonomi berupa peningkatan pendapatan rumah tangga, penciptaan lapangan kerja, serta pengurangan beban lingkungan. Temuan ini mengindikasikan bahwa pengelolaan sampah berbasis masyarakat memiliki potensi signifikan dalam mendukung pembangunan berkelanjutan, namun memerlukan penguatan pada aspek kelembagaan, inovasi, dan dukungan kebijakan. Integrasi pendekatan ekonomi, sosial, dan lingkungan secara komprehensif menjadi kunci dalam mengoptimalkan pemanfaatan sampah plastik sebagai sumber daya ekonomi yang berkelanjutan.

ENHANCING OIL PALM YIELDS THROUGH THE INTEGRATION OF SHARIA ECONOMICS AND AGROECOLOGY: A CASE STUDY OF MEKAR INDAH JAYA FARMER GROUP Sarif Hidayat; A. Muslimin; M. Agus Mushodiq; Finny Ligery; M. Yusuf
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1498

This study aims to analyze strategies for improving oil palm agricultural yields based on the perspective of Sharia economics and agroecology within the Mekar Indah Jaya Farmer Group. The method used is a qualitative approach through case studies, observation, interviews, and documentation. The results show that the application of the principles of tawhid and khilafah, along with agroecological practices, can enhance harvest yields, environmental sustainability, and social welfare. Strategies such as the use of organic fertilizers, muzara’ah contracts, and spiritual activities like communal prayers and harvest almsgiving are key determining factors. This model demonstrates the effectiveness of integrating Sharia values and environmental preservation in sustainable oil palm farming.

AN ANALYSIS OF THE EFFECTIVENESS OF AL-QARDH FINANCING ON MICRO BUSINESS DEVELOPMENT Diana Nur Sena Wati; Finny Ligery; Agus Mushodiq
Jurnal Dinamika Ekonomi Syariah Vol. 13 No. 1 (2026): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v13i1.2099

This study aims to analyze the effectiveness of Al-Qardh financing in supporting the development of micro-businesses. Al-Qardh is a non-interest benevolent loan intended to provide financial assistance for productive needs without commercial motives. Limited capital and insufficient financial knowledge often hinder small communities from expanding their businesses, making Al-Qardh a potential solution for empowering micro-enterprises. This research employs a qualitative field approach with data obtained through observation, interviews, and documentation. The informants include management, employees, and financing members of BMT Assyafi’iyah. The collected data were analyzed using an inductive thinking pattern to derive conclusions based on empirical findings. The results indicate that the implementation of Al-Qardh financing is generally effective in facilitating business growth. The financing procedure, eligibility assessment, disbursement mechanism, installment payment system, and monitoring process align with the concept of qardhul hasan as a loan provided without compensation, requiring borrowers to return the principal amount within the agreed period. Furthermore, Al-Qardh financing contributes to increasing business capital and encourages business continuity among members

SERVICE QUALITY AND RELIGIOSITY AS DETERMINANTS OF SAVING DECISIONS IN ISLAMIC MICROFINANCE INSTITUTIONS Roy Mabruri; Finny Ligery; Agus Setiawan
Jurnal Dinamika Ekonomi Syariah Vol. 13 No. 2 (2026): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v13i2.2335

This study aims to examine the role of service quality and religiosity as determinants of members’ saving decisions in Islamic microfinance institutions. This research employs a quantitative approach with an explanatory design. Data were collected through questionnaires distributed to 77 members of an Islamic microfinance institution and analyzed using multiple linear regression. The results indicate that both service quality and religiosity have a positive and significant effect on members’ saving decisions, both partially and simultaneously. Religiosity is found to have a more dominant contribution compared to service quality. Simultaneously, the two variables explain 74.1% of the variance in saving decisions. These findings suggest that improving service quality alongside strengthening religious values is a crucial strategy to enhance members’ saving decisions in Islamic microfinance institutions.

BRAND IMAGE AND ISLAMIC MARKETING AS DETERMINANTS OF PURCHASING DECISIONS FOR BOTTLED DRINKING WATER PRODUCTS Nur Sayfudin; Finny Ligery; A. Muslimin
Jurnal Dinamika Ekonomi Syariah Vol. 13 No. 2 (2026): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v13i2.2337

This study aims to analyze the effect of brand image and Islamic marketing on purchasing decisions of Way NU bottled drinking water products in Metro City, both partially and simultaneously. The scope of this research focuses on consumer behavior in making purchasing decisions influenced by branding factors and Islamic values. This study employs a quantitative approach with an explanatory research design. The sample consists of 100 respondents selected using purposive sampling, with criteria of being at least 17 years old and having purchased Way NU products. Data were collected through questionnaires using a Likert scale and analyzed using validity, reliability, normality, and linearity tests, as well as multiple linear regression analysis with the assistance of IBM SPSS Statistics 25. The results show that brand image has a positive and significant effect on purchasing decisions with a significance value of 0.039. Islamic marketing also has a positive and significant effect with a significance value of 0.000 and is the more dominant variable. Simultaneously, both variables significantly influence purchasing decisions, as indicated by an F-value of 107.581 and a significance level of 0.000. The coefficient of determination (R²) of 0.689 indicates that 68.9% of the variation in purchasing decisions can be explained by brand image and Islamic marketing. In conclusion, marketing strategies that integrate strong brand image and Islamic marketing values are effective in increasing consumer purchasing decisions, particularly in communities with high levels of religiosity

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