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All Journal Bulletin of Computer Science Research Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Yani Prihati
Universitas AKI, Semarang
Computer Science & IT Economics, Econometrics & Finance

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Pengaruh Lokasi, Cita Rasa Dan Persepsi Harga Terhadap Keputusan Pembelian: (Studi Kasus Pada Es Teh Mbok Dhe Di Anjasmoro) Kafy Nur Latief; Yani Prihati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.6466

Abstract

This study “aims to analyze the influence of location, taste, and price perception on purchasing decisions of consumers of Es Teh Mbok Dhe in Anjasmoro. The phenomenon of increasing contemporary beverage businesses has triggered intense competition, so it is important for business actors to understand the factors that influence consumer behavior. The method used in this study is a quantitative approach with multiple linear regression analysis techniques. Data were collected by distributing questionnaires to 100 respondents who are active consumers of Es Teh Mbok Dhe. The results of the analysis show that the variables of location, taste, and price perception simultaneously have a significant effect on purchasing decisions. Partially, each variable is also proven to have a significant positive effect on purchasing decisions. This finding implies that in order to increase consumer purchasing interest, business actors need to pay attention to strategic locations, maintain taste quality, and set affordable and competitive prices”
Implementasi Metode Prototype Pada Sistem Informasi Penjualan Berbasis Web: Sistem Informasi, Penjualan, Web, UMKM, Prototype Erniyanti Lawolo; Yani Prihati; Satrio Agung Prakoso
Bulletin of Computer Science Research Vol. 5 No. 5 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bulletincsr.v5i5.714

Abstract

In today's digital era, the use of technology has become a primary need in supporting business activities, including in the micro, small, and medium enterprise sector, MSMEs are required to be more digitally literate in order to compete and win the competition in the business world. MertaBeauty is an MSME engaged in the sale of cosmetic and skincare products, but still uses manual methods in managing sales, stock, and reports, which hinders operational efficiency in running its business has not maximized the use of digital which makes the transaction process slow and allows errors in recording. This study aims to build a web-based sales information system to simplify the transaction process, product management, and report preparation. The method used is prototyping, with the final result being a web-based system that supports the management of products, transactions, stock, promotions, and sales reports. The implementation of this system is expected to increase operational effectiveness, as well as support MertaBeauty's digital marketing strategy more optimally. The prototyping method is used because it is a flexible, efficient, and user-centered way to develop products. It helps ignite the fire, minimize risks, and produce products that are more in line with market and user needs.
Co-Authors Erniyanti Lawolo Kafy Nur Latief Satrio Agung Prakoso