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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Setia Fany Anggraeni Pratiwi
Universitas Sarjanawiyata Tamansiswa
Economics, Econometrics & Finance

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Pengaruh Penurunan Pajak Pertambahan Nilai (PPN) dan Gaya Hidup Terhadap Minat Pembelian Mobil Bersubsidi di Kota Yogyakarta Dewi Kusuma Wardani; Setia Fany Anggraeni Pratiwi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6964

Abstract

Study seeks to analyze the effect of VAT reduction, lifestyle and social environment on the interest in buying subsidized cars in the city of Yogyakarta. This study utilizes quantitative descriptive research and collects primary data through the use of questionnaires. The study includes 140 respondents working in Yogyakarta city. Sampling methodology in this study involved snowball sampling. Data analysis is multiple regression analysis. This study provides results that the decrease in VAT has no effect on the interest in buying subsidized cars, while the lifestyle and social environment of consumers have a positive effect on the interest in buying subsidized cars
Co-Authors Dewi Kusuma Wardani