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All Journal International Journal of Economics, Science, and Education (IJESE)
Intan Puspitasari
sekolah tinggi ilmu ekonomi Pemuda
Economics, Econometrics & Finance Social Sciences Other

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ANALYSIS OF THE IMPACT OF DIGITAL MARKETING ON SALES OF MANCO "CIMUT" IN TAMBAKMAS MADIUN VILLAGE Titik Hartiningsih; Intan Puspitasari; Basuki Rahmat
International Journal of Economics, Science, and Education Vol. 1 No. 3 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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This research aims to apply digital marketing strategies to Manco Cimut MSMEs and determine their impact in increasing their sales. Digital marketing is a combination of marketing strategies using internet-based information technology. This can be implemented using social media or e-commerce platforms which are much in demand by society today. Many business actors market their products based on the internet on the grounds that implementing digital marketing can facilitate marketing and increase product sales. This research is field research with the research object being Manco Cimut as one of the home industries that produces manco in Tambakmas village. The sources used are primary and secondary data, namely interviews, observations and literature reviews to strengthen theory. The research results show that Manco Cimut uses digital marketing as its marketing and promotional media. The marketing strategy used utilizes social media applications such as Instagram and WhatsApp. Social media is used to inform product variants, availability of goods, ordering and purchasing facilities as well as communicating with consumers. This platform is quite effective for use as marketing and sales advice because many people use social media, so product information is more easily spread even outside the region. However, obstacles still arise that Manco Cimut faces in implementing digital marketing, including unstable internet connections, delays in delivery, and human resources in managing online marketing and sales development. The impact of implementing digital marketing carried out by Manco Cimut is quite significant in increasing sales of Manco Cimut products, as evidenced by the large number of orders from inside and outside the city.
Phnomenological Analysis of Understanding Insurance as Risk Management of Failure Harvesting Shallots in Nganjuk Intan Puspitasari; Basuki Rahmat
International Journal of Economics, Science, and Education Vol. 1 No. 4 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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This research was conducted to understand the extent of understanding of financial literacy, especially agricultural insurance for shallot farmers as a way to manage the risk of crop failure. Insurance, as one of the important guarantees owned by farmers, is able to provide encouragement so that conditions such as crop failure and other risks of loss, such as falling prices, can strengthen sustainable shallot production as a promising economic sector in the Nganjuk area. This research uses a phenomenological approach to understand and compile statements from sources regarding understanding agricultural insurance as a risk management need for agricultural production of shallots. The conclusion of this research provides an understanding that farmers need to have and understand insurance to be able to manage shallot production sustainably. Minimizing the risk of loss due to crop failure by using agricultural insurance is highly recommended because agricultural production based on rice fields is very vulnerable to the risk of bad weather, pests, and price declines due to demand and supply factors in the market.
Enhancing MSMEs’ Financial Literacy Through Cost of Goods Sold (COGS) Workshop: A Collaborative Case Study Between Bank BTN Madiun Branch and the Pendekar UMKM Bersatu Marketing Cooperative Basuki Rahmat; Intan Puspitasari
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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The Cost of Goods Sold (COGS) workshop is a strategic initiative to improve the financial literacy of Micro, Small, and Medium Enterprises (MSMEs). This article documents the implementation of a collaborative workshop between Bank BTN Madiun Branch and the Pendekar UMKM Bersatu Marketing Cooperative in Madiun City, held on May 14, 2025. The workshop was attended by 55 MSME actors from Madiun, Magetan, Ponorogo, and Ngawi. Its objective was to equip participants with practical skills in calculating production costs to set competitive selling prices and avoid business losses. This study uses a qualitative descriptive method with a case study approach. Data were collected through observation, documentation, pre- and post-tests, and brief interviews. The results indicate an improvement in participants understanding of cost structures and accurate COGS calculation practices. This collaborative training model proves effective and has the potential to be widely replicated as a financial literacy based MSME empowerment strategy.
Co-Authors Basuki Rahmat Titik Hartiningsih