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All Journal Sadar Wisata: Jurnal Pariwisata Proceedings International Conference on Marine Tourism and Hospitality Studies
Roels Ni Made Sri Puspadewi
Pradita University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Other

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Analysis of Destination Marketing Management in Papandayan Nature Tourism Park, Garut, West Java Roels Ni Made Sri Puspadewi; Budi Setiawan; Nisa Rahmaniyah Utami
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.360

Abstract

As a tourist destination, various types of marketing strategies are needed in order to ensure the sustainability of the Papandayan Nature Tourism Park and maintain the natural beauty of Mount Papandayan so that it can continue to be enjoyed for a long time. This study uses Qualitative data analysis techniques using secondary data collection techniques. Data collection techniques used include Literature Review and Observation at the Papandayan Nature Tourism Park. The purpose of this study is to determine the implementation and influence of Destination Marketing Management in the Papandayan Nature Tourism Park. The results of this study are that the Papandayan Nature Tourism Park has so far implemented many marketing strategies which are marked by an increase in visitors each year, adequate infrastructure, various types of attractions provided and good responses from visitors. The suggestion that can be given from this study is that in the future it would be better if the Papandayan Nature Tourism Park could promote itself more, especially using various platforms such as Websites or Social Media to introduce the Tourist Destination to a wider audience. This is because currently the information available in the media is still relatively minimal and it is still difficult to find out the exact information contained in Papandayan unless tourists visit the place first or see the reviews left by previous visitors.
Eksplorasi Pengalaman Gastronomi Pengunjung di Kawasan Kuliner Jalan Suryakencana Bogor Valencia Martha; Roels Ni Made Sri Puspadewi; Michelle Orlena; Felix Effny
Sadar Wisata: Jurnal Pariwisata Vol. 9 No. 1 (2026): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v9i1.5606

Abstract

Perkembangan wisata gastronomi menunjukkan bahwa makanan tidak lagi dipandang hanya sebagai kebutuhan konsumsi, tetapi juga sebagai bagian dari pengalaman wisata yang melibatkan dimensi emosional, sosial, budaya, dan sensorik. Kawasan kuliner Jalan Suryakencana Bogor menjadi salah satu destinasi wisata gastronomi yang memiliki keberagaman kuliner tradisional dan modern serta dikenal melalui suasana kawasan yang khas. Penelitian ini bertujuan untuk mengeksplorasi pengalaman gastronomi pengunjung di kawasan Jalan Suryakencana Bogor serta mengidentifikasi faktor-faktor yang memengaruhi kepuasan dan minat kunjung ulang pengunjung. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi langsung, dan dokumentasi. Penelitian dilakukan pada 04 Mei 2026 dengan melibatkan enam informan yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa pengalaman gastronomi pengunjung dipengaruhi oleh motivasi kunjungan, media sosial, kualitas rasa makanan, suasana kawasan, interaksi sosial, harga, dan aksesibilitas. Kualitas makanan dan suasana kawasan menjadi faktor dominan yang membentuk kepuasan pengunjung dan mendorong minat kunjung ulang. Penelitian ini menunjukkan bahwa Jalan Suryakencana memiliki potensi sebagai destinasi wisata gastronomi yang mampu memperkuat identitas kuliner Kota Bogor.
Co-Authors Budi Setiawan Felix Effny Michelle Orlena Nisa Rahmaniyah Utami Valencia Martha