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All Journal Proceedings International Conference on Marine Tourism and Hospitality Studies
Muchammad Satrio Wibowo
Tourism Study Program, Semarang University, Jl. Soekarno-Hatta Tlogosari, Semarang 50196, Indonesia
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Other

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ANALYSIS OF THE IMPLEMENTATION OF SAPTA PESONA IN THE MANGROVE TRACKING ATTRACTION, KARIMUNJAWA ISLANDS, JEPARA REGENCY Muchammad Satrio Wibowo; Atika Nur Hidayah; Yesa Natali R Tampubolon; Aurel Filadelfia Saviola
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.781

Abstract

Mangrove forests, with their unique ecological characteristics and biodiversity, hold significant potential for tourism development through activities such as tracking, flora and fauna observation, and educational tours. In Karimunjawa, a mangrove tracking attraction is located on Kemujan Island. The application of Sapta Pesona principles plays a crucial role in shaping visitor experiences, influencing tourist arrivals, and contributing to the welfare of local communities engaged in tourism. This study aims to analyze the implementation of Sapta Pesona in the Mangrove Tracking attraction. Employing a descriptive quantitative approach, data were collected through observation and interviews, and subsequently analyzed using a Likert-scale scoring technique. Findings indicate that the average scores for each Sapta Pesona element are as follows: safety (2.7/less), orderliness (3.5/sufficient), cleanliness (2.6/less), coolness (3.7/sufficient), beauty (3.3/sufficient), friendliness (2.7/less), and memorability (1.0/very poor). The overall average score of 2.7 falls within the “less” category. These results highlight the need for collaborative efforts among stakeholders to strengthen Sapta Pesona implementation, ensure environmental sustainability, and foster community engagement in delivering quality tourism experiences in the Mangrove Tracking area in Karimunjawa Island
Co-Authors Atika Nur Hidayah Aurel Filadelfia Saviola Yesa Natali R Tampubolon