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All Journal IJLHE: International Journal of Language, Humanities, and Education Edumaspul: Jurnal Pendidikan
Ida Juvita Sari
STKIP PGRI Bandar Lampung
Humanities Education Languange, Linguistic, Communication & Media Other

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MSMEs’ Growth Potential and Operational Constraints: Evidence from Lampung Province, Indonesia Puspa Komala Dewi; Dimas Danil Addhiyah; Ida Juvita Sari; Annisa Nur Afifa; Lisa Fenbrianti
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v8i2.8969

Abstract

This study examines the growth potential and operational constraints of Micro, Small, and Medium Enterprises (MSMEs) in Lampung Province, Indonesia. Using a mixed-methods approach, the research draws on 120 questionnaire surveys, 15 semi-structured interviews, and regional economic reports. MSMEs serve as a key driver of the regional economy, particularly in agriculture, food processing, and creative industries. However, their development is constrained by limited financial access, restricted market reach, inadequate infrastructure, and insufficient human resource capacity. Quantitative findings analysis through descriptive statistics highlights obstacles related to credit access and operational capacity, while thematic analysis of qualitative data points to institutional gaps, bureaucratic loan procedures, and insufficient support services. Despite these challenges, enterprises that participate in business development programs and cooperative associations tend to show stronger resilience and adaptability. Therefore, the study recommends a comprehensive policy framework emphasizing financial accessibility, infrastructure improvement, broader digital technology adoption, and coordinated institutional support to foster a more resilient MSME ecosystem in Lampung.
Analysis of Code Switching Used by Maudy Ayunda in the Bicara Cinta Podcast Ida Juvita Sari; Galuh Dwi Ajeng; Aksendro Maximilian
IJLHE: International Journal of Language, Humanities, and Education Vol. 8 No. 2 (2025): IJLHE: International Journal of Language, Humanities, and Education
Publisher : Master Program in Indonesian Language Education and The Institute for Research and Community Service STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/7wqat545

Abstract

This study investigates the use of code-switching as a bilingual communication strategy in the Bicara Cinta podcast, focusing on Maudy Ayunda’s Indonesian–English language use. Positioned within applied linguistics and digital discourse studies, the research aims to identify the types of code-switching employed and to understand their communicative relevance in a public media context. Using a qualitative design with a content analysis approach, naturally occurring utterances from the podcast were examined. The analysis reveals 73 instances of code-switching, consisting of 16 inter-sentential switches, 42 intra-sentential switches, and 15 tag switches. The predominance of intra-sentential switching reflects a high level of bilingual proficiency and flexible linguistic negotiation. These findings provide insights into bilingual practices in Indonesian digital media and offer pedagogical implications for English education, particularly in promoting sociolinguistic awareness and authentic exposure to bilingual discourse.
Co-Authors Aksendro Maximilian, Aksendro Annisa Nur Afifa Dimas Danil Addhiyah GALUH DWI AJENG Lisa Fenbrianti Puspa Komala Dewi