Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal West Science Journal Economic and Entrepreneurship INJECT Interdisciplinary Journal of Communication
Muhammad Taali
State Polytechnic of Madiun
Religion Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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BiLSTM-Based Sentiment Analysis Of Traveloka Hotel Reviews In Yogyakarta For Data-Driven Communication Strategies Hifzhan Frima Thousani; Muhammad Taali
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4338

Abstract

Online customer reviews have become a crucial medium of communication between guests and service providers in the hospitality industry. This study aims to perform sentiment analysis on hotel reviews from Traveloka to support data-driven customer communication strategies. Using a Bidirectional Long Short-Term Memory (BiLSTM) deep learning model, 10,681 user-generated reviews related to hotels in Yogyakarta were collected, preprocessed, and classified into binary sentiment categories. To address class imbalance, Synthetic Minority Oversampling Technique (SMOTE) and class weighting were applied. The model achieved 90.17% accuracy, 93.61% precision, 95.31% recall, and 94.45% F1-score, indicating strong generalization and sentiment recognition performance. The results highlight the model's ability to extract meaningful sentiment patterns, which can enhance hotel management’s responsiveness, improve communication strategies, and support continuous service improvement based on customer feedback.
The Role of Product Innovation Mediation in the Relationship between Market Orientation and Competitive Advantage in Culinary Sector MSMEs Feliks Anggia Binsar Kristian Panjaitan; Muhammad Taali
West Science Journal Economic and Entrepreneurship Vol. 4 No. 01 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i01.2674

Abstract

This study aims to examine the mediating role of product innovation in the relationship between market orientation and competitive advantage among Indonesian culinary sector Micro, Small, and Medium Enterprises (MSMEs). A quantitative research design was employed using survey data collected from 200 MSME owners and managers. The measurement instrument utilized a five-point Likert scale, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that market orientation has a significant positive effect on product innovation and competitive advantage. Product innovation also shows a strong and significant influence on competitive advantage, highlighting its role as a key strategic capability in the culinary industry. Furthermore, mediation analysis confirms that product innovation partially mediates the relationship between market orientation and competitive advantage, suggesting that the ability to transform market insights into innovative products strengthens business competitiveness. The findings emphasize the importance of integrating customer focus, competitor awareness, and innovation strategies to achieve sustainable competitive advantage. This study contributes to the literature on strategic entrepreneurship and MSME competitiveness by providing empirical evidence from the Indonesian culinary sector and offers practical implications for business owners and policymakers in promoting innovation-driven development.
Co-Authors Feliks Anggia Binsar Kristian Panjaitan Hifzhan Frima Thousani