Article Per Year (5 Year)
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All Journal Journal of Social Research INJECT Interdisciplinary Journal of Communication
Moch. Fuad Nasvian
Universitas Muhammadiyah Malang
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Applying the Brand Identity Prism to the Development of a Sustainable Coffee Edutourism Destination in Sumbertangkil Village, Malang, Indonesia Aditya Dwi Putra Bhakti Bhakti; Moch. Fuad Nasvian
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4751

Abstract

Sustainable tourism has become a global priority due to its significant economic impact. In Indonesia, coffee one of the country’s leading agricultural commodities holds considerable potential for development through locally based edutourism initiatives. This study aims to identify the brand identity dimensions of coffee-themed edutourism in Sumbertangkil Village, Malang, using Jean-Noël Kapferer’s Brand Identity Prism (BIP) framework. An exploratory qualitative methodology was applied, involving focus group discussions with Pokdarwis administrators and local community members in Sumbertangkil. The findings reveal that the brand identity of this coffee destination is shaped by the synergy among the dimensions of personality, relationship, and self-image, supported by attributes such as warmth, participatory engagement, and educational experiences. A key challenge identified is the lack of consistency in visual identity elements, such as logos and a cohesive branding system for the destination. This study highlights the importance of community involvement and the integration of sustainability values as essential foundations for differentiation and for strengthening the brand of this coffee edutourism destination.
Mapping Netizen Responses on Kompas.com Regarding Nickel Mining in Raja Ampat Dhia Khinanti Audi Priyono; Moch. Fuad Nasvian
Journal of Social Research Vol. 5 No. 1 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i1.2953

Abstract

Mining schemes are often promised to bring prosperity and progress, but on the other hand, mining activities that encroach on most of Indonesia's landscape cause environmental pollution, ecological degradation, and social crises that worsen Indonesia's condition. This study analyzes public responses to nickel mining in Raja Ampat through netizen comments on the Kompas.com YouTube platform. This research uses exploratory computational content analysis (CATA) with Voyant tools. The data comes from comments on 58 Kompas.com YouTube videos with titles related to "Raja Ampat Nickel Mining." Data scraping was performed using JavaScript on June 28 2025, yielding 8,422 comments. This study presents netizen discussions through Word Cloud, Corpus Collocates, co-occurrence, and KWIC analysis. The results of the study reveal that the most frequently appearing corpus in this issue is about environmental damage and its impact on local communities. Through computational content analysis, words such as "nature," "people," and "destroy" describe netizens' concerns about the consequences of nickel mining in ecologically valuable areas such as Raja Ampat. Future researchers may consider several things, such as expanding the data collected from other social media platforms to enrich the data and understanding of public opinion on this issue in the digital space. Subsequent researchers could also conduct qualitative research, such as interviews. with relevant parties, to provide in-depth information on mining issues. Future research could focus on similar issues in other regions facing problems related to mining and sustainability.
Co-Authors Aditya Dwi Putra Bhakti Bhakti Dhia Khinanti Audi Priyono