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p-Index From 2021 - 2026
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All Journal Journal of Literacy and Education
Chreisye K.F Mandagi
Universitas Sam Ratulangi
Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The Correlation Between Marketing Mix And Patient Loyalty At Sentra Medika Hospital North Minahasa Outpatient Unit Rivaldy Ringkuangan; Febi K Kolibu; Chreisye K.F Mandagi
Journal of Literacy and Education Vol. 1 No. 1 (2025): Journal of Literacy and Education
Publisher : Yayasan Bina Lentera Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57207/r4qz2n15

Abstract

The healthcare industry in Indonesia has experienced rapid development over the past few decades. As of 2023, there are 2,636 general hospitals (RSU) and 519 specialty hospitals (RSK) across Indonesia, reflecting the high demand for access to healthcare services. An appropriate hospital marketing strategy, such as the implementation of the marketing mix, is crucial for sustaining services and enhancing hospital competitiveness. Based on the background described, the research problem is formulated as follows: Is there a relationship between the marketing mix and outpatient loyalty at Sentra Medika Hospital North Minahasa? The research aims to examine the relationship between the marketing mix and patient loyalty in the outpatient unit at Sentra Medika Hospital North Minahasa. This research employed a quantitative approach with a cross-sectional study design, focusing on a sample of non-BPJS outpatient unit patients visiting Sentra Medika Hospital Minahasa Utara. The findings revealed a significant positive relationship between the marketing mix and patient loyalty at Sentra Medika Hospital North Minahasa. The conclusion drawn from this study is that there is a significant relationship between the marketing mix and patient loyalty in the outpatient unit of Sentra Medika Hospital Minahasa Utara. As a recommendation, the hospital should conduct further research by incorporating additional variables that may influence patient loyalty and continue to develop marketing strategies in line with evolving trends over time.
The Relationship Between Work Fatigue and Work Stress Among Kawangkoan, Sonder, Tompaso (KST) Truck Driver Community Dela Panambunan; Chreisye K.F Mandagi; Afnal Asrifuddin
Journal of Literacy and Education Vol. 1 No. 1 (2025): Journal of Literacy and Education
Publisher : Yayasan Bina Lentera Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57207/1v72yc54

Abstract

Work-related fatigue and work-related stress are closely linked and can impact employee performance. Work-related fatigue can lead to poor performance, reduce worker quality, and have negative impacts. This research aims to determine the relationship between work fatigue and work stress among truck drivers in the Kawangkoan, Sonder, Tompaso truck driver community (KST). The research uses this study as an analytical study with a cross-sectional research design. The research was conducted from December 2024 to February 2025. In this study, a total of 34 drivers were sampled. The research results show a relationship between work fatigue and work stress. The significance value is 0.000, which is less than 0.05 (p < 0.05), and the correlation coefficient is 0.694, indicating a positive correlation. This indicates a significant correlation between work stress and truck driver fatigue. Where work stress scores positively correlate with levels of work fatigue
Co-Authors Afnal Asrifuddin Dela Panambunan Febi K Kolibu Rivaldy Ringkuangan