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All Journal Jurnal Studi Seni Visual dan Desain: Les-Guet's Jurnal Desain
I Wayan Gede Budayana
Institut Desain dan Bisnis Bali
Arts Humanities

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Modern Aesthetics In Balinese Sculpture: A Case Study Of Wayan Jana I Putu Sinar Wijaya; I Wayan Gede Budayana
Warna Komunikasi Vol 1 No 2 (2025): Journal of Visual Art and Design Studies: Les-Guet's
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/lg.v1i2.5493

Abstract

Sculpture is one of the arts that requires special skills from a sculptor, sculptor or usually known as a sculpture craftsman. Usually makes works from rock and wood; nowadays, various materials can be used, such as temple stone or volcanic lava stone. Sculptors choose one material to be made into a statue, and it becomes a characteristic of their work. One of the young Balinese sculptors who continues to restlessly search for and find new ideas in sculpture is Wayan Jana. With aesthetic theory being the choice to dissect this sculpture, where beauty is the benchmark in examining this sculpture, starting from composition, proportion, and space, the sculpture that is used as the research material is a work with a modern style seems elastic and dynamic. The sculptures of artist I Wayan Jana have a very modern style, displaying the forms of living creatures such as humans and animals. The style displayed distorts the original form into the form of the artist's own imagination. With such compositions, the resulting sculptures are inseparable from the aesthetic values ​​​​presented in each work created. Although most of Jana's works this time talk about love, he is able to maintain the forms of his work so as not to become verbal. Jana's works that seem elastic and dynamic still provide space for the imagination of the viewer. The images that appear are very dependent on the experience and strength of the viewer's imagination.
Estetika visual pada company profile Mara Hospitality Bali Sifa Chodizah; Ni Wayan Nandaryani; I Wayan Gede Budayana
Jurnal Desain Vol 13 No 1 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i1.35

Abstract

Penelitian ini bertujuan untuk mengeksplorasi estetika visual dalam company profile Mara Hospitality, sebuah perusahaan yang berfokus pada manajemen dan penyewaan vila di Bali. Dalam konteks persaingan bisnis yang semakin ketat, perusahaan perlu memanfaatkan desain yang menarik untuk membangun citra positif dan berkomunikasi secara efektif dengan audiens. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif, yang mencakup analisis elemen desain seperti tata letak, pemilihan warna, tipografi, dan gambar pada berbagai media promosi, termasuk brosur, kartu nama, dan feed Instagram. Dengan merujuk pada teori estetika Immanuel Kant, penelitian ini menekankan bahwa keindahan dalam desain tidak hanya berfungsi untuk menarik perhatian, tetapi juga untuk menyampaikan identitas dan nilai-nilai perusahaan secara jelas. Hasil temuan penelitian menunjukkan bahwa desain yang harmonis dan profesional dapat menciptakan kesan mendalam serta membangun kepercayaan di kalangan audiens. Selain itu, konsistensi dalam elemen visual di media sosial memperkuat citra Mara Hospitality sebagai penyedia layanan akomodasi yang mewah dan berkualitas.
Co-Authors I Putu Sinar Wijaya Nandaryani, Ni Wayan Sifa Chodizah