Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal KIC
Fergianto, Febrian Angga
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : KIC

 1 
Utilization of Instagram as a Promotional Means to Increase Sales at Kaliraya Mushroom MSMEs, Menang Fergianto, Febrian Angga
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/swk9t987

Abstract

R Research aim: This research aims to determine the benefits of Instagram as a promotional means to increase sales at mushroom MSMEs in Kaliraya, Menang. Design/Methode/Approach: This research uses a qualitative method, with data collection techniques such as interviews, observation, and documentation. The object of this research is Kaliraya Mushroom MSMEs, Menang. Research Finding: The research results show that using Instagram as a promotional means increases sales. Theoretical contribution/Originality:- Practitioner/Policy implication:- Research limitation: There is a lack of in-depth observation, so this research may not be able to explore details of effective promotional strategies or detail the experiences of Kaliraya Mushroom MSMEs in overcoming certain obstacles on Instagram.
Co-Authors