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Safana, Yunia Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence Of Product Quality, Price, And Promotion On Customer Buying Interest In Store Thrifting Uncle P Outfit Kediri Safana, Yunia Dwi; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6023

Abstract

Research aim : The purpose of this study was to determine the influence of product quality, price, and promotion on customer buying interest in thrifting Store Uncle P Outfit Kediri Design/Methode/Approach : This research uses a quantitative approach, and the method used is the causality method. The population in this study were customers of Uncle P Outfit Kediri. The sampling technique is based on the multivariate method, where the number of variables (both independent and dependent) is multiplied by 10. So with 4 variables, the number of samples in this study was 40 respondents. Data collection was carried out by distributing questionnaires. Data analysis techniques for testing hypotheses using the SPSS version 25 program. Research Finding : The results showed that the product quality variable had a positive and significant effect on customer buying interest at the Store Thrifting Uncle P Outfit Kediri, the price and promotion variables had a positive and insignificant effect on customer buying interest at the Store Thrifting Uncle P Outfit Kediri. Theoretical contribution/Originality : The results of this study indicate that product quality needs to be a concern for the Thrifting Store Uncle P Outfit Kediri, because this aims to increase customer buying interest to be even better in order to achieve goals. Practitionel/Policy implication : This research provides practical implications for Store Thrifting Uncle P Outfit Kediri in increasing customer buying interest. Research limitation : This research is limited to other samples. It is hoped that future research can use a larger sample, and can increase the number of respondents who fill out the questionnaire.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN DI ARDA KOFFIE KEDIRI Safana, Yunia Dwi; Ningtyas, Arnistia Dwi; Sari, Jione Oktabriana; Najib, Ari Syakura; Limantara, Arthur Daniel
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 2 (2023): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/atqqvy53

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat kepuasan konsumen dan faktor-faktor yang mempengaruhinya. Kualitas pelayanan dapat mempengaruhi kepuasan konsumen. Rendahnya kualitas pelayanan, tidak hanya membuat pelanggan tersebut merasa kecewa tetapi juga dapat berdampak kepada orang lain. Berbagai gaya dan tema bermunculan untuk kedai kopi masing-masing agar menarik dan memberi kepuasan pada konsumen. Mulai dari bahan baku kopi yang digunakan, kreasi menu kopi yang ditawarkan serta menu makanan pendamping kopi. Kedai kopi harus terus dimodifikasi untuk mencapai kepuasan pelanggan dan meningkatkan minat berkunjung menjadi pengunjung yang loyal. Metode yang digunakan dalam penelitian ini adalah metode survei. Hasil analisis data dalam penelitian mendukung secara hipotesis yang diajukan. Kualitas produk, fasilitas dan lokasi memiliki pengaruh secara parsial maupun simultan terhadap kepuasan konsumen dan variabel lokasi memiliki pengaruh yang dominan.
Co-Authors Arthur Daniel Limantara, Arthur Daniel Najib, Ari Syakura Ningtyas, Arnistia Dwi Samari, Samari Sari, Jione Oktabriana