Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal KIC Prosiding Simposium Nasional Manajemen dan Bisnis
Rofiq Ainul Husin
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Live Streaming, Flash Sale, and Online Customer Review on Purchasing Decisions for Antarestar Products on TikTok Shop Rofiq Ainul Husin; Subagyo, Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dwx41z13

Abstract

Research aim : Aiming to understand and analyze how live streaming, flash sale, and online customer review, both partially and simultaneously, influence customers decisions to purchase Antarestar products on TikTok Shop. Design/Methode/Approach : A causal quantitative approach is applied in this research. The research population includes TikTok Shop users who have previously purchased Antarestar products. The sample used consisted of 40 samples selected through purposive sampling based on the criteria: (1) having a TikTok Shop account and (2) having purchased Antarestar products at least once. Primary data were obtained through a Likert scale-based questionnaire, and multiple linear regression was used for data analysis. Research Finding : This research indicates that flash sale have a significant impact on customers' decisions to purchase Antarestar products on TikTok Shop, while live streaming and online customer review do not have a significant impact. Theoretical contribution/Originality : Useful as a reference for subsequent studies examining the influence of live streaming, flash sale, and online customer review on customer purchase decisions on e-commerce platforms, particularly TikTok Shop. Practitionel/Policy implication : This research is expected to help Antarestar formulate a more optimal marketing approach on TikTok Shop by leveraging the influence of live streaming, flash sale, and online customer review to enhance customers' purchasing decisions. Research limitation : The research focuses on examining customer decisions to purchase Antarestar products on TikTok Shop, with live streaming features, flash sale, and online customer review serving as independent variables, while purchase decisions serve as the dependent variable.
ANALISIS KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DI INDOMARET DEPAN UNIVERSITAS NUSANTARA PGRI KEDIRI Sabela Ayu Nihusnasari; Dita Putri Cahyaning Ayu; Romantika Alvioni Nur Aziszah; Rofiq Ainul Husin; Limantara, Arthur Daniel
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 2 (2023): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/gs9jk825

Abstract

Penelitian ini bertujuan untuk mengetahui kualitas layanan terhadap kepuasan pelanggan di Indomaret depan Universitas Nusantara PGRI Kediri. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitatif , dengan teknik pengumpulan data melalui penyebaran kuesioner kepada konsumen dengan sampel yang digunakan sebanyak 15 responden dengan variabel kualitas layanan. Objek penelitian secara umum berkaitan dengan bidang operasional pada Indomaret. Penelitian ini berfokus pada Analisis Kualitas Layanan Terhadap Kepuasan Pelanggan yang disesuaikan dengan Standart Operasional Perusahaan (SOP) Indomaret . Dari hasil responden tersebut kemudian dibandingkan dengan Standart Operasional Perusahaan (SOP) Indomaret. Hasil penelitian menunjukkan bahwa kualitas layanan mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan di Indomaret.
Co-Authors Arthur Daniel Limantara, Arthur Daniel Dita Putri Cahyaning Ayu Romantika Alvioni Nur Aziszah Sabela Ayu Nihusnasari Subagyo Subagyo