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All Journal KIC Prosiding Simposium Nasional Manajemen dan Bisnis
Setyaningrum, Kharisma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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LEAN CANVAS AS AN ANALYSIS TOOL FOR MSMES KITA ROBUSTA COFFEE IN KUNIRAN REGENCY NGAWI FOR BUSINESS DEVELOPMENT Setyaningrum, Kharisma; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/6bmmre86

Abstract

Research aim: The purpose of this study is to examine how Lean Canvas can be used as a strategic tool to support the growth of Kita Robusta Coffee in Dk. Miridoyong, Rt. 03/Rw. 03, Ds. Kuniran, Kec. Sine, Kab. Ngawi, Prov. East Java. Design/Methods/Approach: The research used descriptive qualitative techniques to identify key issues faced by MSME, such as limited manufacturing capacity, poor marketing, and the need for innovative products and packaging. Direct observation, in-depth interviews, and document analysis were used to collect data. Research Finding:The results show that Lean Canvas is effective in identifying and formulating solutions to the core problems faced by this MSME. Through the application of Lean Canvas, Kita Robusta Coffee can better understand their business structure, identify market opportunities, and design more targeted marketing strategies. Theoretical contribution/Originality : This research expands the literature on the application of Lean Canvas in the context of traditional coffee MSMEs in Indonesia, which has not been widely discussed before. Practitionel/Policy implication : The results of this study provide strategic guidance for MSMEs to optimize production capacity, expand market reach through marketing digitalization, and increase product attractiveness through packaging innovation. Research limitation : This study only focuses on one small-scale MSME, so the results cannot be generalized to other sectors. In addition, this study only covers business model analysis without directly evaluating strategy implementation.
PENERAPAN METODE ECONOMIC ORDER QUANTITY (EOQ) UNTUK MENINGKATKAN EFISIENSI PENGENDALIAN PERSEDIAAN BAHAN BAKU PADA WIDYA KONVEKSI Afifah, Dien Ayu Nur; Arely, Benedikta Dea; Setyaningrum, Kharisma; Limantara, Arthur Daniel
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 3 (2024): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9m8tcm38

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi pengendalian persediaan bahan baku di Widya Konveksi dengan membandingkan kebijakan pengelolaan persediaan yang sedang diterapkan di perusahaan dengan penggunaan metode EOQ. Hasil penelitian menunjukkan bahwa pengendalian persediaan yang lebih efisien dapat dicapai dengan menggunakan metode EOQ. Hal ini terbukti mampu menghasilkan penghematan dalam biaya yang harus dikeluarkan. Dalam hal ini, jumlah rata-rata pembelian bahan baku adalah 3.550 meter setiap kali pemesanan dengan total 12 kali pemesanan dalam setahun, dan biaya persediaan sebesar RP. 8.408.333,345,-. Namun, jika menggunakan metode EOQ, jumlah pembelian bahan baku menjadi 15.713,24 meter dengan hanya 3 kali pemesanan dalam setahun, dan biaya persediaan menjadi RP. 3.614.784,84,-. Berdasarkan metode EOQ, perusahaan perlu memiliki safety stock sebesar 1.498 meter dan Reorder Point sebesar 1.420 meter untuk mengantisipasi keterlambatan dalam pengadaan bahan baku dan memastikan ketersediaan bahan baku sesuai dengan lead time yang ditentukan.
Co-Authors Afifah, Dien Ayu Nur Arely, Benedikta Dea Arthur Daniel Limantara, Arthur Daniel Rino Sardanto