Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal KIC
Prasna, Cornellan Hayden Setya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of the factors that drive the hedonic behavior of Prasna, Cornellan Hayden Setya; Riani, Lilia Pasca
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.7148

Abstract

Research aim : To analyze the factors driving hedonic behavior among students and its impact on academic performance and psychosocial conditions.Design/Method/Approach : The study employs a Mix Method Sequential Explanatory approach, consisting of qualitative data collection followed by quantitative surveys and in-depth interviews.Research Finding :Ten main factors influencing hedonic behavior were identified, including social media influence, social pressure, and lack of financial literacy, based on literature and survey data from 100 students.Theoretical Contribution/Originality : This research provides new insights into student consumptive behavior in the digital era by examining the role of social media and digitalization.Practical/Policy Implication : The findings can inform educational institutions, parents, and students in developing financial education and lifestyle management policies.Research Limitation : The study is limited to students in Yogyakarta and may not be generalizable to other regions or populations.
Co-Authors Lilia Pasca Riani